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Shannon's Food Booth" case problem Name
Posted: Jan 17, 2019
Formulate and solve an L.P. model for this case.
1. Decision Variables
X1 = Number of Pizzas Slices
X2 = Number of Hot Dogs
X3 = Number of Hamburgers
2. Objective Function
The profit for a pizza slices = $1.50 - $0.75 = $0.75
The profit for a single hot dog = 1.50 – 0.45 = $1.05
The profit for a single sandwich = 2.25 – 0.90 = $1.35
The profit for the objective function, Z, is thus 0.75 X1 + 1.05X2 + 1.35X3
3. Constraints
Oven Size
24 * 1 + 16 * 2 + 25 * 3 = $1250
Demand for Hot Dogs
X2>= 1250
Solution
B. The prospect of borrowing before the first game.
Target Cell (Max)
Cell
Name
Original Value
Final Value
$E$3
Profit Total
2250
2250
Adjustable Cells
Cell
Name
Original Value
Final Value
$B$10
X1
1250
1250
$C$10
X2
1250
1250
$D10
X3
0
Constraints
Cell
Name
Cell Value
Formula
Status
Slack
$E$4
Space Constraint
50625
$E$4=0
Not Binding
1250
$E$10
X3
0
$D$10>=0
Binding
0
For us to determine the prospect of borrowing for the first time, we use Excel to find the sensitivity report as shown below.
Final
Reduced
Objective
Increase
Allowable
Cell
Name
Val.
Cost
Coeff.
allowable
Decrease
$B$10
X1
1250
0
0.75
1
1.00000001
$B$10
X2
1250
0
1.05
1E + 30
0.272727279
$B$10
X3
0
-0.38
1.350000002
0.375000011
1E + 30
Final
Shadow
RHS
Allowable
Allowable
Cell
Name
Val.
Price
Constraint
Increase
Decrease
$B$4
Space
50625
0
55296
1E + 30
4671
$B$5
Budget
1500
1.5
1500
138.4
1500
$B$6
Demand 1
0
-0.375
0
2000
3333.333333
$B$7
Demand 2
1250
0
0
1250
1E + 30
From the report, the shadow price for price constraint is $1.5 while the allowable increase is 138.4. That means if Shannon adds a dollar to the budget she can gain a profit of $1.5 and have a maximum gain of up to 138.4. Therefore, the maximum amount that Shannon needs to borrow from a friend is $138.4. She will also make a surplus profit of 138 * 1.5 = $207.6.
C. Evaluate the prospect of paying a friend $150/game to assist.
Should Shannon hire a friend to assist her at a cost of $150 per game, her net profit in a single game will amount to 1150 – 150 = $1000. That shows that as per her strategy, she can lease the booth still. Should Shannon find it difficult to prepare all the food within the available time, it will be prudent for her to hire a friend.
D. Analyze the impact of uncertainties in the model
The major uncertainty factor that Shannon should take into consideration is demand. Shannon has the tenet that if she sells everything that she prepares she will be able to meet her vision. If things fall apart, and she fails to sell as much as she has, everything will collapse. The net profit that the lady can earn is $1150 and she if she hires a friend it drops to $1000, and she has to hire because of the heavy workload that would be hard when she does it alone. If Shannon has to sustain a high profit, she will need to do away with some of the hotdogs and by so doing she will reduce the uncertainty of the demand.
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