10 reasons why you should opt these digital marketing strategy in 2019

Importance of Digital Marketing Planning and Use of Digital Transformation and Company Growth

If you want to Freelance Digital Marketing Expert, where do you start? how can you find best digital marketing expert? This is a common challenge because many businesses know how important the digital and mobile channels are today to achieve and maintain customers. Yet they do not have an integrated plan to effectively develop and engage their audience. They are suffering from 10 problems which later highlight in this article and losing the competitors.

Challenges to Creating Digital Marketing Strategy?

In my experience, a common challenge is how to start your digital marketing plan. I think that there is a fear that a large scale report is needed, but we believe that the lean plan works best. Your plan does not have to be a big report, a strategy can be summarized in two or three sides of A2 in the table that connects digital marketing strategies for SMART purposes within our RACE plan framework. We recommend making a lean digital plan based on our 90-day planning template to quickly implement your digital plan to gain traction.

Another challenge is the scope and scale of digital marketing. To improve your website's digital experience, there are many great digital marketing techniques from search, social and email marketing. What is our article, digital marketing? It demonstrates how you can define a more manageable number of digital marketing activities that cover a full customer journey using our RACE planning framework.

Within each digital marketing technique, there are lots of detailed strategies that are important for success, so they need to evaluate and prioritize, for example dynamic content for email automation, programmatic, re targeting from website personalization and Organic search for skyscrapers

A Recommended Approach to Develop Digital Strategy

To improve digital marketing, you have a bench marking to compare whether you have a strategy or strategies in the heart of the Opportunities, Strategy, Action Approach to Smart Insights, where you can assess potential potential against the need to be in the future. are doing.

But what if you are one of those companies who do not yet have a digital strategy? Well, I think there are two simple options to make a plan:

• Start a different digital marketing plan, which requires transformation definition and changes in investment and a change in your digital marketing

• Then, after approval, create an integrated digital plan that is part of the overall marketing plan - the digital is completely aligned and becomes a part of the business as usual.

So, what are the takeaways to work over here? I think that:

• It is still common to use digital marketing without any strategic approach. I am sure many companies in this category are using digital media effectively and they can definitely get great results from their search, email or social media marketing. But I am equally sure that many opportunities are missing for better targeting or adaptation, or are suffering from the other challenges listed below. Perhaps the problems below are the biggest for big organizations, which is the most needed rule.

• In our research, most companies adopt strategic approaches to digital. By talking to companies, I think digital plans are often built in two phases. First of all, a separate digital marketing plan is created. It is useful to deal with opportunities and problems to negotiate and buy and set a path through determining goals and specific strategies for digital in which how you integrate digital marketing into other business activities., Integrates into digital marketing strategy, it is a main activity, "business-like-normal", but the strategy In addition to the process, there is no separate planning warrant.

If you do not have any strategy, or you might want to review which business issues are important in the strategic review, then we have set the 10 most common problems, if you have no experience strategy.

Do you have a digital marketing strategy?

Since 2012, we have conducted an informal survey for the widely used digital marketing strategies. The results have shown some major improvements over the years. A few years ago, we found out about three-fourths of almost two-thirds did not have a digital marketing plan. Now this number has shrunk to 45% in the latest survey, though it is still quite high, and this means that almost half are still digitizing with no strategy.

10 reasons why you may need digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2. You won't know your online audience or market share

Customer's demand for online services can be underestimated if you have not researched it. Perhaps, more importantly, you will not understand your online marketplace: Dynamics will vary with different types of customer profile and behavior of traditional channels, competitors, offers., And options for marketing communications Great tools are available from the main digital platforms where we can ascertain the level of customer demand, we recommend using Google's Keyword Planner to conduct search interval analysis that you are tapping into the intent of the searchers. To attract them to your site, or see how many people are interested in products or services or in the area that you can reach through Facebook IQ.

3. Existing and start-up competitors will gain market share

If you are not dedicating enough resources for digital marketing or you are using an ad hoc approach with clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposal, according to your individual target customer personality, will help you to encourage your online service to encourage current and new customers and to be initially loyal. Developing a competing content marketing strategy is important for many organizations because content is what your audience places on different channels like search, social, email marketing and on your blog.

5. You don't know your online customers well enough

It is often said that digital is the "most measurable medium". But Google Analytics and its similar trips will tell you, not what the visitors feel, what they think. You need to use other forms of Website User Feedback Tool to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It is very common for digital marketing activities to be completed in silo, whether it is an expert digital marketer, sitting in IT or a different digital agency. It is an easy way to package digital marketing to a convenient chunk. But of course, this is less effective. Everyone agrees that digital media works best when integrated with traditional media and feedback channels. We always recommend developing an integrated digital marketing strategy and once digital transformation is complete, digital marketing activities will be your usual marketing plan and business part.

7. Digital doesn't have enough people/budget given its importance

Insufficient resources will be devoted to both planning and implementing e-marketing and there is a possibility of lack of specialized expert e-marketing skills which will make it difficult to effectively respond to competing threats.

8. You're wasting money and time through duplication

Even if you have enough resources it can be wasted. This is especially in large companies where you see different parts of marketing organization buying different equipment or using different agencies for similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - to test new ways to get or keep their online audiences.

10. You're not optimizing

Each company with a website will have analytics, but many senior managers do not ensure that their teams review and take action on them. Once a strategy enables you to get the basics, you can progress towards the continuous improvement of key aspects like search marketing, site user experience, email and social media marketing. So this is our top 10 problems which can be avoided with a good thinking strategy.

My name is Praveen Rastogi. I work as freelance Digital Marketing Expert and Seo consultant in Usa. With over 5 years of experience in Seo and Digital marketing. I have been serving in above 50 private venture Sme scale business worldwide.