How to Promote Mobile Apps

If you're reading this post, you're probably considering launching a mobile app, or have already started it, but it does not have the desired conversions. Here we will give you some tips on how to promote an app. First, we will talk about ASO ( Optimization of App Stores ) and, in a second time, SEO ( Search Engine Optimization ). Although these two concepts have many similarities, they are not identical and target different segments.

How to promote a mobile application with ASO?

We start with the ASO because this strategy is only dedicated to the optimization of App Stores. Many refer to it as SEO for applications, but we do not agree. Each strategy works differently and their benefits vary. The ASO is to optimize mobile applications so that they are well positioned in the search results of application stores. Here are ten recommendations to achieve this.

1. Understand your customers and your competitors : know which languages??they speak, the solution that the application brings them, the keywords used by the competition and if it is possible to compete on these same keywords.
2. Choose the correct name for your application : According to a Tune study, applications with a keyword in their name rank 10.3% higher. It is important to keep a short and attractive name and to add the keywords separating them from a hyphen or colon. In the App Store, titles can have up to 50 characters, but only the first 23 are visible. On Google Play the first 30 characters are visible on the 50 authorized.
3. Maximize keywords : There are differences between the App Store and Google Play. For the first, 100 characters are available to add keywords and it is important to take maximum advantage. However, the second offers 4000 characters to describe the application: It is not necessary to include a maximum number of keywords. It is important to keep in mind that the description is for the consumer and not for the search engine algorithm. Choosing keywords is a fundamental part of the process.
4. Create a captivating description : the description is intended for the user. Once complete, you can edit it to include keywords.
5. Attract attention with an evocative icon : the icon of an application is the first thing users see. It is therefore important to make a good first impression. The size of the logo on IOS must have a size of 1024 x 1024 pixels. Google Play requires a format of 512 x 512 pixels. One trick in designing the logo is to look at the best-ranked apps in your category and analyze what they have in common.
6. Include screenshots and videos : Although this does not improve the ranking, it influences downloads. The images allow the user to view the application before downloading, which allows him to get an idea.
7. Adapt your application to the local market : it is very important to adapt the language and the communication according to the market that you target.
8. Increase traffic with external promotion : There are many tools that can help you promote an application outside the app stores. Use whatever means you have, such as social networks, content marketing, magazines, and blogs.
9. Update it frequently : according to moz, the top 500 applications update every 30 to 40 days. However, every update on iOS resets the evaluation!
10. Encourage evaluations and opinions : there is evidence that user reviews are a source of trust for others. For this reason, it is important to encourage users to leave comments and evaluate the application.

How to promote a mobile app with SEO?

To boost the download of an application, many think that the ASO is enough. In our opinion, as noted above, it is important to use all available tools to compete in this growing market. While most users search apps on App Stores, one in four discover them through search engines. For this reason, SEO plays a key role in referencing applications on the Web. Here we will give you four tips to position you on the search engines:

1. Have a landing page or a micro-site : it is important to have an online presence. Many applications do not have a website. Being online allows you to position yourself and appear as a reliable source of information. You must target the relevant keywords for the user. A good tool for this is SEMrush which offers a 30 day free trial period. In addition, it may be beneficial to link this site to your pages on social networks.
2. Application Indexing : This is a system that allows users to open the App Store or Google Play by clicking a Google and Safari search list on their tablets and smartphones. It works for both Android and iOS.

3- Build links by examining your competitors : This is a fundamental SEO strategy to move up the search rankings. To begin, identify your most popular competitors. Once identified, you can use tools like ahrefs or Cognitive SEO to see which web pages are pointing to your competitor. Once you know the relevant websites related to your competitors, simply contact the authors to ask them to include a link to your page. Be careful, it is not a question of having a lot of links but links of good quality.

4- Increase the time spent on your site and reduce the bounce rate : the more people spend time on your page, the more likely it is to be well positioned. For this, the website must be well positioned in terms of search keywords and the information must be relevant to the user.

Conclusion

Nowadays, the choice of applications is immense. It is therefore important to highlight yours. To promote an application successfully, you must be present wherever users search, including application stores and search engines. The combination of ASO and SEO strategies is important to generate more visibility and increase the number of downloads.

Kam - An Seo Blogger. For details, see: https://www.digitalagencylahore.com/seo-expert-in-lahore