Small Businesses! Give Tough Competition to Big Market Giants with SEO Process

Big firms invest a lot in their marketing campaigns on television, radio ads, print media and a lot more. These firms have a big budget, and it is easy for them to be visible among the potential customers.

But, when it comes to the small firms, the decision makers have to think a number of times before investing in advertisements. If the advertisements are not converted into the sales, it simply means the loss for the organization. In that case, the question comes in front of them how to be visible among the prospects.

Up to a few years ago, it was difficult to answer this question. The small firms were very much dependent upon the ways like door-to-door marketing. The salespersons of the small firms used to go door-to-door to present their products, which was to way to show the products or tell about their services. Another way was the telephonic conversations. The personal skills of the salespersons were only the ways to promote.

The above-mentioned ways would give the limited success to the small businesses. Of course, the small firms would invest in the advertisements also, but they had a limited budget from them. So, they were unable to compete with the big firms. This analysis shows that the conventional ways give the limited success to the small firms. The small firms would have to spend years to get the success.

On the contrary, when we talk in the context of new age techniques of marketing, it is easy to find the answer. Today is the era of digital or online marketing, and the power of the internet provides a great way to the small businesses to give a good competition to the big firms.

A number of techniques are used under the digital marketing procedure, and the major technique that is perfect to compete with large businesses is SEO (Search Engine Optimization). SEO is a way to increase the visibility of the web pages of the search engines. Social media marketing, content marketing, and video marketing techniques are also added to SEO, which also help in increasing the reputation of the organization and in competing with the large businesses.

Let’s have a look at how small businesses can compete with large organizations with the help of SEO in association with social media marketing, content marketing, and video marketing. With the help of the methods mentioned below, you can give a good competition to the marketing giants.

How to Give Competition to Market Giants with SEO

1. Do Specialization in a Niche

When you become niche focused, it becomes easier for you to give the tough competition to the big market giants. This is one of the best things you can do as a small business to show your expertise and to be the competitor of the big firms.

For example, if you are in the industries like heating, construction, cooling, plumbing, and roofing etc., you can work on a number of home improvement topics for which your website and other content can appear in the search engines queries on the related keywords.

More niche focused you will be, more you will be able to take down your big competitors. When you show several areas of specialization, you get relevance for a wide range of keywords, but the individual value of those keywords remains low in such a situation. On the contrary, when you put all your efforts into the handful of keywords, you achieve much higher visibility.

For instance, if you have a roofing business, and you focus on some specialized keywords such as "roofing repair" and "roofing shingles prices", you may not get the advantage in the other keywords, but you will be considered as specialized in the niches you are focused on.

2. Work on Long-Tail Keyword Strategy

Working on long-tail keyword strategy is an add-on to be specialized on the specific niches. In the niche specialization, you sacrifice your minimum relevance in a huge volume of topics. In the same ways, the long-tail keywords allow you to get the top positions on the less popular keywords.

According to Wordstream, "Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them."

Google looks for the extended phrases, such as "How to replace garbage disposal". It is easy to get the high ranking on these keywords as compared to get ranked on the shorter keywords. So, they are unquestionably more valuable for small businesses.

The significance of these keywords cannot be overlooked. As already said in the state of Wordstream, these are the keywords, which visitors are more likely to use. So, you can trust these keywords to get traffic on your website.

3. Systematic On-Site Optimization and Technical SEO

The on-site optimization and technical SEO are required for every website, and this is the thing you must need to firmly stand in the market. Don’t forget that your website is your online hub and the visitors judge you first on the basis of your website, and the products or services you provide them comes next.

Of course, your products or service must be perfect to build your trust, and once you build your trust, you get some permanent customers. But, when the customers are approaching the firms or online stores to get their desired services or products, the only sources for them to judge you are your website and your social media profiles. Here also, the website comes first because most of the social media profile visitors visit your website to know the details, and if your website is not convincing enough, it will not put a good impact on them.

There are different aspects, on which you need to work for on-site optimization and the technical SEO.

• Add quality content.
• Add right Meta description.
• Add appropriate titles.
• Use right keywords on content, Meta description, and titles.
• Add backlinks of reputed websites.
• Make your website easy-to-navigate.
• Maintain a blog space.

4. Associate Social Media

According to SproutSocial, "Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line."

So, this is quite clear that social media is beneficial for small businesses also. Social media allows you to get the attention of the masses easily. The major benefits of social media for small businesses are:

• It increases brand awareness.
• It humanizes your brand.
• It establishes you as a thought leader.
• It increases website traffic.
• It generates leads.
• It boosts sales (some of the customers may come directly via social media.)

In short, your business gets the attention of a huge volume of audiences, which increases the website traffic. A good social media content establishes you as a thought leader.

To compete with the big brands, you need to take care that you have to engage the audiences as more as possible. You should also work on the "personal" factor, i.e., to personalize your social engagement.

Also use the advertising options of social media, which charge very less and help you reach your target audiences.

Don’t forget to use video and live video options of social media websites, which are very useful today to attract the attention of the audiences as well as to engage the audiences.

5. Content Marketing

While talking about content marketing for the small businesses, market experts Mr. Neil Patel says, "When you hear "content marketing," you’re likely to immediately think about blogs, articles, and maybe social media." "But it’s so much more than that."

He further says, "Content marketing is a long-term strategy that uses content (in a variety of formats) to build a stronger relationship with your audience, capture their attention, improve engagement, and improve brand recall."

Content marketing is a way, which allows you to build your authority in the market. You can educate the audiences about different topics, tell about your services and a lot more. Your knowledge matters a lot in the market, and it is the thing, which creates trust among the audiences. Besides, content is supposed to be a wonderful way to increase the ranking of your website on the search engines.

6. Do Video Marketing

However, video marketing is a part of content marketing and social media marketing, but it is the thing that is unique in itself because a huge number of audiences like to watch videos on video hosting sites like YouTube and the social media websites.

Videos provide an effective way to tell anything to audiences. You can add tutorials, demonstrations and a lot more via videos, and the videos have a mammoth capability.

You are required to share videos on social media sites and blog spaces, which is undoubtedly one of the most beneficial ways of promotion.

To Sum Up

The above-mentioned facts make it clear that the digital marketing methods led by SEO give great benefits to the small businesses and provide them the effective ways to compete with large businesses. You can use the methods mentioned above in order to accomplish this purpose.

For getting more out of SEO and digital marketing methods, contact a digital marketing agency, which could assist you and help you in competing with big marketing giants and acquiring their level step-by-step.

We also provide the digital marketing services,/a>, and we have a team of experts for the online marketing of your small businesses.

Shubham is working with Canbayinc as Seo Analyst with 3 years of experience. He is passionate about football and loves to get some dust off his boots whenever free.