OOH Connect - Global Advertisers

This article is about how OOH advertising is moving beyond awareness.

The scale, viewability and dramatic effect of outdoor advertising helps marketers to capture consumer attention in a world where others struggle to get through.

As brands have shown recently, outdoor has a meaningful presence at different stages of the purchase and can be executed on several elements of a marketing strategy.

Create interest with experience.

While other brands are resorting to OOH as a reminder medium, telecom brands are surviving heavily on OOH. Idea Cellular is one such brand which has always has gone overboard with its multi-city large-sized OOH campaigns.

Outdoor Asia has reported some amazing OOH campaigns of Idea. Your name seems to have major thrust on outdoor. How do you make OOH work for you?

Providing product education.

As well as, when we are talking about national campaigns that are executed through 360-degree media, OOH has a role to the certain extent, but if you are talking about regional or circle-based campaigns, I think we rely majorly on OOH. Actually, outdoor is the only medium that offers you the opportunity of local treatment of any campaign. Also, when we are promoting local talk-time/data plans, we have a heavy bent towards OOH because we can customize the campaign with local feel through OOH.

Global Advertisers leads OOH

In addition, global advertisers are the leading OOH, which provides you the platform to reposition your brand in the market. Because this reaches to the mass audience directly. You are in a place to communicate your brand to the target audience. Now, you can tell the world about your existence.

In the world of digital advertising, high-profile TV slots, and social media, the Global advertisers offer the scale and theatricality to drive not just mass awareness but also the consideration and intent to purchase.

As a result, outdoor not only gives scale, but it also helps us connect with audiences.

Select From The Best OOH Inventory

OOH, will always remain relevant. More people are stepping out today than ever before for work commutes, entertainment, recreation and socializing. This is helping OOH, emerge as a powerful primary medium. As such OOH appears to be the medium of the future. New technologies, Better quality of lighting, Faster turnaround time and a new atmosphere of optimism is also helping OOH, emerge as a force. OOH is the science of making brands visible to target customer through intelligent creative, careful media planning and execution. Success in all advertising, including OOH, depends on how well you understand the client, the brand and the market in which you operate.

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Our team at Global Advertisers has dedicated and specialized people to bring the best opportunities for our clients for in-film promotions. Bollywood & regional films are good platform for brand positioning. You can contact us : Amit Gupta 9820797773 & Sanjeev Gupta 9820082849 or visit our website www.globaladvertisers.in for our best packages.

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)