The secrets of effective Radio Advertising

Nowadays, the technology is taking various shades of marketing. The numbers of radio listeners are also increasing continuously. The advertisement on the radio in India is also progressing tremendously day by day. The receiver has an efficient marketing investment. Using radio, you can grab the public attention by their attractive concepts in advertising.

Importance of Radio Advertising

In a radio advertisement, the target audience is of prime importance and leads to the type of people you are trying to reach. It is essential to understand the target audience. So that, your advertisements find them, grab their concentration and meet their needs. The goal of advertising is to touch each aspect and sense of your target audience’s life.

Here are some points that define your target audience.

1. Age

Firstly, you may need to understand the age of your target audience when choosing a radio station to advertise. For example, if you are trying to support an electronic music and dance festival. It may not be the best technique to choose a radio station that plays classic rock and roll as the listener’s average age would be higher than the desired target audience.

You may need to identify and understand the average generation of listeners for each radio station so that you can advertise on one that most closely matches the intended age of your target audience.

2. Time of the day

When you broadcasting during certain times of a week, it could profit your business depending on the target audience. For example, if you are trying to achieve office employees, then it would help you to have an ad on the radio during peak driving times since that is how people usually tune into the radio. This timing could be between 6:00 to 8:00 in the morning and 5:00 to 7:00 in the evening. Youths and young adults typically tune into the radio later at night.

On the other hand, Senior citizens are much more likely to tune into the radio during the early hours of the morning.

3. Type of Music Station

Kind of music station you choose for your brand is tightly wound with age. If you are trying to publish a product for adults, placing an advertisement in the hip-hop channel will probably not to be listened by many senior citizens.

However, the choice of music station does not always have to revolve around age. Perhaps your industry is targeting the type of people that listen to heavy metal music. That could be at any age, but you had better be sure you are advertising on a music station that plays heavy metal.

4. Beware of Multiple Target Audiences

Do not be tempting to appeal to a large group of people than you initially intended. Most businesses that think this way has a mentality that the more people who listen to their ads it will be more beneficial for their company.

If your advertisement falls onto ears of people that are genetically not interested in your business, it will be all for naught. You can focus all your advertising techniques on one specific target audience. Instead of having to play advertisements on multiple radio stations, you can concentrate on one radio station and most likely result in the same amount of customers.

Global Advertisers prompts "Radio Advertising"

Global Advertisers offers its radio advertising services on a barter basis. Choose from our radio advertising packages. We provide this medium standalone as well as part of a media mix plan. Our team is at your service 24X7 to help you with our knowledge of the market and explain how to make the radio work for you.

Outdoor advertising agency Mumbai global advertisers, is the best advertising agencies in Mumbai, get the cheapest rate and choose from the best outdoor in India. You can contact us : Amit Gupta 9820797773 & Sanjeev Gupta 9820082849 or visit our website www.globaladvertisers.in for our best packages.

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)