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What is Billboard advertising and why should use it?

Author: Minal Chavan
by Minal Chavan
Posted: Jan 25, 2019

It usually is said that you see over 1000 advertisements per day, and but remember only 7. These days, with the arrival of digital advertising, that first number is reasonably higher. But if you drive a car daily, a large portion of the ads you will see billboard ads.

Billboard advertising come in many different shapes and sizes and occupy those huge boards either side of the motorway. You will also see them in city centres, wherever a billboard manufacturer can place them to earn money.

What is Billboard?

The name billboard is determined by the term "billing board," and is a great outdoor advertising space. It is designing to attract the attention of drivers and pedestrians. They are Located in high traffic areas. Billboards should be simple, striking, and creative.

Billboard Facts

  1. The most significant size of billboard usable in any campaign is known as the "bulletin," but billboard sizes can deviate significantly depending on location. However, the regular size of an advertising billboard is 14 feet high by 48 feet wide.
  2. Nowadays, digital printing on vinyl type material. They allow the whole image should be print on one sheet and can be constructed very quickly and easily.
  3. The typical period for a billboard buy is 12 weeks. For this purpose, it is important that billboards have content that is somewhat evergreen. Billboard advertisements are the ideal place for long-term messaging, but anything more reactive should go somewhere else.
  4. Digital billboards allow productive executions. They can personalize, or swap out with other creative advertisements. Sometimes, clients can choose to timeshare their posters with other companies, with the creative swapping out every few minutes.
  5. It’s a significant part of the OOH marketing mix, which stands for Out Of Home marketing.

Billboard Usage

Billboard advertising can be comparatively economically inexpensive depending on the location and size. As a basic rule of thumb, they are a very quick read and hence should not contain a lot of information.

If your campaign is one of recognition and branding, then billboard advertising is an excellent option. If you want to give a lot of information about your product or brand, then billboards should be neglect. The purpose is to increase awareness and hopefully make memorable your company’s existence in their minds.

Billboards the Go Beyond

There are normal billboards, and there are 3D billboards that go above and beyond to attract the attention of the viewer.

Although there height and width is a restriction for billboards, and distraction rules, advertisers can push the limits and create boards that are newsworthy.

In the past, businesses would use your common techniques to advertise on billboards, in newspaper publications, hand out fliers, etc. But nowadays billboard is not the only option for outdoor advertising. Non-traditional outdoor has evolved into many forms that allow advertisers to hit potential customers even when they are not driving down the road.

Therefore, billboards are an excellent way to reach a mass audience in a short period, but just like any other form of marketing.

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About the Author

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)

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Author: Minal Chavan

Minal Chavan

Member since: Dec 11, 2018
Published articles: 38

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