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Five ways your business can use graphic design effectively

Author: Minal Chavan
by Minal Chavan
Posted: Jan 26, 2019

Is it important to use graphic design in marketing? Yes, of course. Graphic design is a necessary element of marketing. Cognitively, consumers are drawn to visual content. Not only, but images in marketing materials are easier for people to recall.

Why is it important?

The main goals why graphic design is so essential in marketing area is because visuals help to communicate a message raise brand recognition and identify the professional form of your corporation.

Furthermore, the graphic design supports you to differentiate your company from your competitors. In addition, it helps you to stand out from your opponents; your business needs effective, strong graphic design to appeal and engage customers. Providing you understand the power of branding, the visuals you use in your marketing materials attract your target audience.

Let’s take a closer look of ways in which you can use graphic design to enhance your marketing efforts. The ideas below are for online and offline marketing – a combo all businesses should have in your marketing locker.

Here are five ways your business can use graphic design:

1. Company Logo

An eye-catching logo that communicates to your audience is essential. As your company grows, consider ways to update your logo to reflect the current trends. They must be memorable and stand out from your competitors and functional across several platforms.

The company logo should:

I. Flexible but maintains your brand identity

II. Suitable for a variety of sizes including social media profile like Facebook & Twitter

III. Distinct and consistent when using it for events, promotions, and products

IV. Not distract from the brand message

2. Business Cards

Business cards give you and your business more credibility and make a convenient tool for all manner of advertising strategies. You can give them when you meet people, leave them lying around at events and slip them in with other marketing materials.

A business card should:

I. Identify what type of business you have

II. Have a simple design

III. Include no more than two or three colours

IV. Provide contact information

3. Brochures

Top quality graphic designs help to draw consumers in. The visuals guide them to the text, therefore encouraging them to read. With good copywriting, brochures create more leads and conversions.

A brochure should be:

I. Capture the attention and the imagination

II. Support the story and marketing message

III. Promote brand image

IV. Selectively conceal and reveal information

4. Packaging

Packaging is a powerful tool, and it is equally important for your company. Displays, exterior packaging, and product inserts are all opportunities to continue the brand conversation.

5. Website design

In the digital age, it’s hard to imagine how a business can survive without a website. And now consumers are accessing the internet on mobile devices; graphic design is the most important element of web content.

Use the graphic design technique to place the product information; it benefits, call to actions, customer reviews and many more.

Your web design should:

I. Give you credibility

II. Engage visitors through visual graphics

III. Highlight products and services

IV. Enhance the user-experience

Let’s start a Graphic design with Global Advertisers

We at Global Advertisers believe that Graphic designing matters because it is not enough to be good. One has to look good too. We offer cutting-edge graphic design for all mediums around that is at the part with the best in the world. Now, avail the best graphic design services in the market because your brand deserves nothing but the best.

As well as, our graphics team is available 24X7 to help you professionally in the tightest of schedules at the best prices in the market. Global offers its graphic designing services on barter basis as well.

You can contact us : Amit Gupta 9820797773 & Sanjeev Gupta 9820082849 or visit our website for our best packages.

About the Author

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)

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Author: Minal Chavan

Minal Chavan

Member since: Dec 11, 2018
Published articles: 38

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