How to beat your competitors in online marketing?

Online marketing or Digital Marketing is one of the best marketing strategies that brands use nowadays to promote their business all over the world. But for the small business are not getting benefit from online marketing, because they don’t know how to do marketing for their business in the online world. Most of the small business thinks that they need to have a strong budget or a team to start their marketing in the online world, but this is not true. Here I am going to share with you the tips that you can use to beat the competition in your business.

So let’s dive in...

Start with PPC: Most of the people nowadays want to rank on the first page of the Google for the keyword that are too competitive for them. For doing this hire an SEO company or freelancer then give them the keywords to rank, but when they rank for those keywords. They feel there is no sales from the SEO and leave the online marketing. Instead of going straight to SEO, you should go with PPC ads in starting, because in PPC you need to pay the money whenever someone click on your ads and you can be featured on the first page of Google from the day one, therefore you can check whether your keywords are working for you or not. PPC is not an expense it is an investment that can grow your business if used perfectly.

Long term goals: You should never ignore SEO in your business because it will give you the result in the long run, but for the starting you should start with PPC and when you feel confident what keywords are driving sales for your business, then hire an SEO company or freelancer to rank for those keyword on the first page of the Google. So, keep SEO as your long term goal, because it will drive quality traffic to your website for free of cost for the upcoming years.

Remarketing: Most of the small business invest all their money solely on the search ads and never try to use Remarketing. But, you should keep a ratio of 70:30 in search ads or remarketing ads. Because search ads will drive traffic to your website, but do you know that most of the people go from your website without making any purchase. So, you can retarget those people and show them your ads again and again. So, they will be familiar with your business and come back to purchase from you.

Social Media: Nowadays millions or billions of people are using social platform some of the most popular platforms are Facebook, Instagram, Twitter and Linkedin. You can use these platform to build awareness about your business and when people come to know about you, they became familiar with you and your business. Then they can buy from you and avail your services.

To start your online marketing one of the most important thing that you need is a website or I must say a beautiful and powerful website. So firstly hire a website designing company to design or redesign your website for your business. Then start your digital marketing journey by investing your time and money in PPC in the start then go ahead and explore other marketing channels as well.

I am Ramesh. I am a Digital Marketing consultant & currently I am working with Miracle Web Designs, it is a website designing and digital marketing company based in Delhi.