A Smart Guide to Designing Customer Oriented Websites

For designing an optimal website, you not only need to keep in mind the target audience but also make sure the site is customer friendly. Your message needs to effectively reach the customer while not overwhelming them in the process. Achieving this balance is not easy. All heads need to come together during the designing process. Listed below are some vital points to guide you towards a customer oriented website.

Design, design, design

One can never emphasize less on design when it comes to websites. The main focus of a website must be to allow for brand positioning but done in a manner that the site is easily navigable. It will quite defeat the purpose if your customer visits your site but is then compelled to leave it soon because of difficulties navigating. Remember that the attention span of an average visitor is a few seconds and that is all the time you have to create a first impression. With too much emphasis on SEO, the customer feels left out in the process at times. Make the design so that customer doubts and queries can be addressed via pop ups or chatbots.

Effective customer service

Many a business has been known to fold up because of consistent consumer complaints of lack of response at the customer service cell. Strengthen this department so that not only are the people knowledgeable and polite but also able to guide the caller effectively through their problem to a satisfactory solution. There needs to be a training module for customer service staff by the company to familiarize them with the product promoted by the website. They should be able to handle most queries efficiently and scale up as needed.

Responsive design

Of vital importance is having a website designed in a manner that it works across devices like laptop, tablets and mobile devices. According to reports it has been established that an increasing number of people reach for their mobile phones to search for anything. Design your website so that it is easily accessible and fast to load in any format the customer chooses. The visuals and videos will need to be effectively sized for the medium in question.

Videos

There are studies to show that watching a product video increases the chances of customer conversion. Visual effect is much more when you see the product of your choice in action on your device. Designing videos for your product or idea takes a lot of thought as well. The focus has to be on the customer and how easy it is for them to understand. A voice over or a ticker doing the explaining will only enrich the experience.

To effectively focus on clarity of message while keeping it simple, seek guidance of a web design company to help you. A reputed company’s professional approach to website design will push your product visibility while ensuring more hits. Follow these guidelines to think up a website design that will allow smooth navigation for your customers. This will lead to repeat visitors and effective conversions.

For designing an optimal website, you not only need to keep in mind the target audience but also make sure the site is customer friendly.