Subscription-based apps are increasingly becoming more popular. Know why?

Subscription-based apps are increasingly becoming more popular and prevalent in recent years as this business model is more of an app revenue models.

Subscription-based mobile apps is a model used by different industry platforms with an idea of selling a product or service to receive monthly or yearly recurring subscription revenue.

It offers a subscription to incorporate the revenue model in their own mobile apps, so here the customer needs to pay a recurring price at regular intervals to continue accessing the product or service he has subscribed for.

Big brands like Zomato, Netflix, Amazon prime, Tinder, Youtube have introduced the subscription feature in their mobile applications and are earning a great ROI from these subscriptions. Taking example of Zomato, it has recently launched its subscription based model in India called Zomato Gold. Their strategy is to target only those restaurants which can actually provide flawless service to their customers.

The reason why this model has become so popular among its customers is that it provides the freedom to subscribe and unsubscribe these services as per their need and likings, that is if a person doesn't like the service he can unsubscribe it for the next month.

Below are some of the factors why this model has become so popular among the app owners

• 1. Subscription based apps generate more revenue.

When people subscribe to your app, the paid subscription causes the income that is much more than what you had before adding the subscription model.

• 2. It provides a reliable source of income

Subscription provides a steady income, with each new user the income only grows.

• 3. Comparatively less fear of failure

There are fewer chances of loss as one can plan the offers and benefits that can be provided to its users based on the number of subscribers.

• 4. Consistent customer engagement with the app

Subscription models work on the monthly bases, the user keeps visiting you till the time he has subscribed to your scheme.

• 5. The new discounts and offers lure’s the customers

Different offers of the subscription model tempt the users to continue with the subscription thus maintaining user strength of the application. This also increases the trust and value of an application as an brand in the market as more people are liking the application and wanted to remain connected with your application.

These above factors give a brief idea about why the Subscription-based mobile apps are trending among the app developers. Subscription feature acts as a powerful method to remain connected to your customers. Proved to be the most robust model for revenue generation, this model gives more recognition to your app in the market as the user has to spend his hard earned money on these apps.

The app in the trade-off the mobile app has to provide more and more value than its competitors to keep the users interested.And as per the stats, the applications with the subscription model implemented in it are buzzing the market with its great revenue generating output for its owner.

Coruscate Solutions is a premium custom web and mobile application development company based in India and also have footprints in USA, Australia & Canada serving clients successfully.