Augmented Reality Automotive Market - Industry Analysis, Size, Share, Growth, Trends, Forecast -2025

The Augmented reality automotive market is estimated to grow at a CAGR of 17.60% during the forecast period, to reach USD 6.79 Billion in 2025. The base year for the report is 2018 and the forecast period is 2020–2025. The market for augmented reality automotive applications is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across different vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors. Additionally, the augmented reality automotive market is also influenced by the increasing level of driving automation and progress toward fully autonomous vehicles.

Objectives of the Report

• To define, describe, and project the augmented reality automotive market (2018–2025), in terms of volume (‘000 units) and value (USD million/billion)
• To provide detailed information regarding the major factors such as drivers, restraints, opportunities, and industry-specific challenges influencing the growth of the augmented reality automotive market
• To analyze and forecast the augmented reality automotive market and forecast the market size, by volume and value, based on function, sensor technology, display technology, electric vehicle, level of autonomous driving, vehicle type, and region
• To forecast the market size, by volume and value, of the augmented reality automotive market for four regions, namely, North America, Europe, Asia-Oceania, and the Rest of the World (RoW)
• To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product development, and expansions in the augmented reality automotive market

The ecosystem of the augmented reality automotive market consists of automotive AR HUD system providers such as Continental AG (Germany), Visteon Corporation (U.S.), and Panasonic Corporation (Japan) among others. The AR HUD systems are supplied to automotive OEMs such as BMW Group (Germany), Daimler AG (Germany), Volkswagen AG (Germany), and others.

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Target Audience

• Automotive AR HUD system manufacturers and component suppliers
• Automotive display panel manufacturers
• Automotive OEMs
• Industry associations and other driver assistance systems manufacturers
• The automobile industry and related end-user industries

Scope of the report

• Augmented Reality Automotive Market, By Function
• Standard AR HUD
• AR HUD based Navigation
• AR HUD based Adaptive Cruise Control
• AR HUD based Lane Departure Warning
• Augmented Reality Automotive Market, By Sensor Technology
• Radar
• LiDar
• CCD/CMOS Image Sensor
• Sensor Fusion

"North America to be the largest regional market for augmented reality automotive market"

North America comprises Canada, Mexico, and the U.S. The U.S. is a hub for vehicle production and sales. The demand for advanced automotive technology such as AR HUD is directly linked to the demand and production of luxury and premium vehicles in this region. Canada is also witnessing a growing consumer demand for advanced automotive electronics in the cockpit.

The augmented reality automotive market is dominated by a few global AR HUD system suppliers and comprises several regional players. Some of the key AR HUD suppliers operating in the market are Continental AG (Germany), Visteon Corporation (U.S.), Panasonic Corporation (Japan), and Harman International Industries Inc. (U.S.).

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