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Digital Marketing

Author: Sahil Jagga
by Sahil Jagga
Posted: Jan 28, 2019

Digital marketing is the promotion of products & services via a various form of electronic media, mainly based on internet, Unlike traditional marketing involves the use of channel & methods favorable for boosting business. So digital in today's world is the best way of promoting business Benefits of digital marketing :1. It enriches business growth2. It helps in improving content performance and lead generation\3. It is cost effective4. It improves your outreachDigital marketing

Digital marketing and its effectiveness:It is a Low investment and long term outcome process. Means all you have to get is proper knowledge about each and every aspect of digital marketing and to give your half of the time as compared to your degrees and then what you get is totally incomparable to your investment in degree. Basically, this marketing allows you to have a growth in yourself and gives you more than the amount of income you get after doing a degree

Kinds of digital marketingWE’VE ARRIVED! IT’S TIME TO DIVE HEAD FIRST INTO 9 TYPES OF DIGITAL MARKETING. TYPES OF ONLINE MARKETING INCLUDE:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing and Pay-Per-Click Advertising
  3. Social Media Marketing
  4. Content Marketing
  5. Affiliate Marketing
  6. Influencer Marketing
  7. Email Marketing
  8. Viral Marketing
  9. Mobile Phone Advertising
  10. The scope of digital marketing
  11. The scope of this marketing is across the globe. If you are doing any kind of business than you must have knowledge of selling and promoting your products online. You must know how to increase or expand your business in the online world. It has brought a kind of Resolution in the marketing world. Earlier marketing which is known as traditional marketing involved so much of money and labor and face to face interaction of customer and seller was must but in online marketing without any brand face marketing is done very easily
  12. http://www.bakchodjagga.com/knowwhy/digital-marketing/
  13. To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email... It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
  14. Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
  15. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
  16. Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
  17. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
  18. Digital technology – the marketing technology or match stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
  19. Defining digital marketing
  20. The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing, and web marketing, and these alternative terms have varied through time...
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Digital marketing

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Author: Sahil Jagga

Sahil Jagga

Member since: Jan 25, 2019
Published articles: 1

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