Digital Marketing Trends That Will Rule in 2019

We all know digital is a quickly evolving space where the rules that worked a while ago will not apply tomorrow. In order to survive in this fast-paced world, one needs to adapt to the latest digital trends. Online marketing is an important tool for every brand to reach out their prospective customers.

The quickly-changing nature of the digital world allow those who adopt new trends, tools and techniques to thrive and prosper in this competitive world. Methods that worked at the beginning of the year 2018 are not necessarily going to work as well in 2019. Here are some trends to consider this year:

Chatbots

Being a part of Artificial Intelligence, chatbots are extensively being used in business communications both B2B and B2C. They can be integrated into websites, mobile applications and social media platforms. This level of access enables chatbots to get customer data which further can be used to devise marketing strategies by corporations.

Machine Learning

This trend of online marketing is here to stay and will evolve in the coming years ahead. Digital marketers depend upon machines learning to create their marketing strategies. Machine learning programs can comprehend the behavior patterns of customers and then analyze the data to create a customized experience for users.

Augmented Reality (AR)

An artificial reality is created as an extra layer on top of our own reality. AR also enables one to immerse themselves in unique experiences. Several brands have experimented with AR to drive their online marketing campaigns. The power and magic of AR was clearly evident when Pokemon Go launched and captured the attention of masses.

Voice Search

Voice search has taken the imagination of users by the storm. Digital assistants are becoming more and more sophisticated and this efficiency is going to increase. Growing penetration of high-speed internet and smartphones has enabled the way for voice search to get one-third of the share of searches on Google.

Videos

The attention span of humans today is arguably less than the attention span of a goldfish. Online marketers understand that people would rather watch a short engaging video instead of reading a 500 word article. Nowadays, everyone is on social media watching short videos and many of them are a part of some digital marketing campaign.

Virtual Reality

Being an artificially crafted reality, it allows the user to immerse into varied experiences and emotions. Big businesses and entities are leveraging it to sell different experiences to their customers and raise brand awareness with unique marketing campaigns.

Influencer Marketing

This is not a new technique to be followed in digital marketing, but its value is more important than ever. Digital influencers have big diverse followers and marketers can tap into this crowd by getting their message across with the help of the influencer to spread the word.

Micro-Moments

Marketers are currently targeting micro-moments strategy to get attention of customers just for a few seconds. Within this short period of time, the businesses aim to deliver their important messages across in an engaging manner.

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