Design Techniques To Complement Letterpress Name Card Printing

To truly be able to make full use of what these types of name cards can offer you, we must first be clear on what letterpress name card printing actually involves. In its most simplified form, letterpress printing is accomplished with the help of a press. This press is relied on to make sure that ink is pushed into your paper through pressure so when the process is complete, you’ll notice that your printed material comes out with added texture.

Now that you know this, here are some techniques that can complement letterpress name card printing:

Printing On The Edges

More often than not, we see name card designs that focus on either the front or back of the card but rarely do we see people experimenting with the edges. By choosing to add colours to edges in your name card printing, you’d be making an interesting statement. Since it’s been shown that people’s attention gravitate towards colour and movement, differences in colour values amidst a sea of business cards may just be the thing you need for your company to be noticed.

Foil Stamping

Foil Stamping is an excellent technique to add on to your name card printing if you want to elevate your business cards so much more without going overboard. What is also delightful about foil stamping is that it isn’t restricted to just metallic foil. You’ll be able to find both metallic and pigment foil shades in a wide colour range, even clear or pearlized tint too! With foil stamping, you can choose to either apply it entirely or just highlight certain areas with it’s sheen.

Overprinting

Layer on an added dimension with the help of overprinting during your name card printing process. Overprinting basically means you’re making use of multiple colours without having to mix different colours into another printing plate. The colour layers are simply customised and registered to make use of semi-transparent ink. The layers are then printed over one another to give off an appearance of them being ‘blended’ together. This is actually an excellent technique to make use of when you want an economically priced name card.

Die Cutting

Although it’s known to be one of the most common design techniques, something as simple as die cutting alone can cast a memorable effect when done right. The possibilities of name card design isn’t constrained as long as one pays attention to the details that should stay the same and ones they can play around with. One thing’s for certain: Name cards do not necessarily have to come in rectangles or squares. The more creative your name card is shaped, the more attention it can effortlessly catch. Just make sure that it’s able to fit comfortably into someone’s wallet, however much you manipulate the form of your name card.

These are just some suggested techniques that you can use together with name card printing. With the right amount of planning and a good understanding on how best to apply them, you’ll be able to come up with an array of beautiful timeless branding masterpieces.

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