Want To Know How Video Marketing Strategies Can Boost Your Business?

Spruce up your business with the latest video marketing strategies! With the advancement in the video industry, videos have become a crucial element of the digital world. The reasons behind videos for being a great digital marketing tool are – they can raise brand awareness, generate new leads, and engage customers to the brand. Not just that, videos are also famous because they have the power to attract a huge section of society. However, earlier the videos did not have much existence but they have now because the digital industry keeps changing according to the interests and requirements of the audience.

By the marketers of leading corporate video making company in Delhi NCR, CRUX Creative Solutions, here are some statistics that show how video marketing is now essential for business growth?

• According to 90% of consumers, watching videos about products help in creating a purchasing decision, whereas 64% of consumers land up buying the products after watching the video.

• Because videos are fun to watch, 75% of the executives watch videos related to their business and 59% of them only love to watch the video than reading textual content.

• 92% of mobile users share videos on social media daily.
• 87% of digital marketers include video content in their content marketing strategies because video drive more ROI to the business as compared to other mediums.

Let us have a detailed look on how these statistics turn video as a ‘must-in’ part of the digital campaigns.

Trust and Credibility:

For any brand or business, trust is the foremost thing that every organization works on. Without building the trust of customers, it is almost incomplete to succeed in the market. However, through videos, you can do it easily because videos have the power to ignite the emotions. Moreover, we have developed so much but still, when people have to buy something online, they think of at least thousands of time – to buy or not to buy? Being the leading corporate video making company in Delhi NCR, we at CRUX think explanatory videos creates a sense of individual approach and eventually builds huge trust and credibility.

Conversion and Sales:

No business can survive without an adequate amount of returns on investment and sales. In this endeavor, the video plays a major role. As including videos on the landing page increases conversion rates by 80% and including them on the homepage increases conversion rates by 20%. Moreover, conversions and sales are co-related; most of the people who watch videos, prepare themselves to create a purchase decision, which eventually leads to sales. In addition, the videos help in gaining profit because the messages transmitted through videos create a great and longer impact on the customers.

Return on Investment:

Videos can bring a huge return on investment to your business because it has the power to hold the audience. With a single effective video, you can hold the audience at least for 2-3 minutes, which is a very long duration in the world full of reluctant users. Moreover, you do not even need to be perfect with the videos because it is the content that matters the most. The message you want to depict should hit the audience instantly because according to the researches, users mostly put off the videos that do not explain much about the product or service.

Videos are Google-Friendly:

Many factors make Google love videos. Websites and social platforms with quality videos rank on Google because it increases the time spent by visitors on your site. Long exposures of the audience on your website build trust and signals Google that your platform has good content. Optimizing your video content on YouTube by writing interesting titles and description can increase your Google rankings.

Encourages Social Share:

There are now numerous ways by which a mobile user can share video to thousands of people with their social accounts. Facebook has an option for live video, also allows uploading videos. Similarly, Instagram has a live option and a system of uploading 60-second videos and stories. Moreover, Twitter provides you with the opportunity to put your video content in front of people through Periscope. All these factors comprise together to encourage the social share and appeal the mobile users.

We at Crux Creative Solution Private Limited, one of the leading animated video production companies in India, have started using videos as an effective digital marketing tool to promote our client’s brand and business. Now, it is your turn. Implement the different video strategies on your business and experience the change.

Yash specializes in digital marketing. He has developed quite a few path-breaking digital marketing solutions for Crux since 2018. He enjoys learning online and is eager to share his knowledge with people seeking it online.