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Eliminate buying friction with One Page Checkout Extension

Author: Natalie T.
by Natalie T.
Posted: Sep 11, 2020

One Page checkout is one of the integral parts of the Commerce industry for the past few years. By boosting the shopping experience of the customers, one step checkouts have built its reputation and now doesn't need any introduction. From simplified checkouts to conversion optimization, eCommerce store owners can incorporate one page checkouts as a site conversion and improvement tool for their website.

This article describes how a perfect one page checkout looks like, what all it features and its behavior with the customers.

Fewer fields in one-page checkouts - Single page checkout is designed to offer the quickest checkout experiences. Most of the e-merchants might get confused between one step checkout and a quick checkout experience and the line of between the two is very thin. A pure one page checkout is simply the compaction of multi-step checkout starting from customer information, shipping address, to payment options each and every step is reduced onto a single page. While a quick checkout design contains one page checkout with a reduced number of fields. These reduced entries are obtained by skipping the duplicate or not required entries from the generic checkouts. Like it skips the phone number filed in place of a mobile number.

Designs and layouts - One Page Checkout are offered in three responsive, compact and flexible layouts as one column, the two columns, and the three column layout. Single column layouts can be implemented to those sites which do not ask much of the information. This information can be compacted in a single page without increasing the page length. In case, the number of entries are more than a two or three column layout is a better and preferred option. With these customizable layout options, store owners can re-arrange the one step checkout to modify the designs and constitute the required fields in a single page.

Checkout speed and steps - Undoubtedly, one page checkout compacts down the multi page structure into a single page structure. Just by cutting down the steps you cant improve the customer’s experience until you work on the speed of the checkout. The checkout speed can be increased by:

  1. Eliminate the unwanted fields from standard checkout.
  2. Removing the duplicate entries.
  3. If any field on the checkout page can be helpful but not necessarily required, mark it as optional.
  4. Pre-filling the customer data from their account.
  5. Reduced the use of graphics-intensive objects like carousels.

The behavior of fields on checkout page - To control and reduce the size of one page checkout you can skip the labels of text fields and use placeholders instead. In some cases, labels can be more effective than placeholders. So, placeholders are an effective guiding tool for the customers which helps the customer in understanding what the field requires from them. Placeholders with prefilled examples are a better alternate for labels.

Option of Guest Checkout- There are certain chances that a customer who is willing to shop from your store has no account on your site. Implementing a compulsory registration before shopping is not a good idea. Instead, you can allow guest checkout for the unregistered users of the store. One page checkout accepts guest checkouts. The guest checkouts generally include the manual entry of email address and customer information. Later on, the customer might choose to sign up, but as of now, it would not lead a loss to your conversion. Guest checkouts are important and effective for reducing cart abandonment, though doesn't improve conversions.

Social login at checkout page - Social Login modes are the most crucial part of one page checkout. The social login options like Google and Facebook allow the users to log in or sign up to a site without a need to fill the registration forms. It is one best fast and intuitive techniques to optimize checkout and grow conversions. Nowadays every online user owns a Google or Facebook account, so one page checkout gives them the ease and benefits while purchasing an item from the store.

Every one page checkout ensures that the sales and conversion rates are improved. You can choose this one step checkout module for your store as well. Knowband offers effective one page checkout modules that include all of the above-discussed features for different CMS platforms as PrestaShop One Page Checkout, Magento One Page Checkout, and Magento 2 One Page Checkout.

About the Author

Android developer and technical content writer at Knowband. Knowband is a leading eCommerce plugin development and marketing firm. Its Mobile app builder allows the store admins to upgrade their store into mobile applications.

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Author: Natalie T.

Natalie T.

Member since: Sep 03, 2018
Published articles: 48

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