Why should be Billboard included in your Marketing Campaign

Outdoor advertising is the perfect medium for reaching a larger audience on a daily basis. With more people spending less time at home, traditional media like radio, magazines, TV and newspaper’s audience reach is declining. Outdoor advertising like billboard provides incredible branding power that can be taken from the street right through to retail point-of-purchase.

Why not think out of the box? With the help of billboard advertising do something innovative.

Are Billboard Ads Effective?

Outdoor advertising offers specific policies that other channels cannot provide and, with the best strategy, may produce a greater return on investment than other media like paid online ads and radio ads. The effectiveness of a billboard marketing policy depends on following three key factors:

1. Location

In billboard advertising, location is the real king. Selecting the right location for your billboard requires determining your target market, recognizing your key demographics, and directing on regions with the highest saturation of your target demographics.

1. Message

Billboards work best with highly visible and short messages. Remember billboard ads target drivers, cyclists, and walkers, so you have just a few seconds to get your message across. You want your advertisement to get noticed, but you don’t want the ad to be distracting.

1. Conversion

Like any other marketing drive, your billboard should have a call to action. You may experiment with unique landing page URLs for different locations as long as the URL is short and easy to remember. Keep in mind that billboards are best at raising brand awareness and supporting your marketing campaign. You shouldn’t rely on billboards to drive traffic to a website or make the phone ring.

Benefits of Billboard Advertising

If you want to have a growing business, billboard advertising is right for you.

1. 24/7 coverage

Billboard advertising is available 24 hours a day, seven days a week. Due to the technology, LED-backlit billboards, you can reach your consumers even when the sun goes down.

Outdoor advertising runs for you around the clock and is continually broadcasting your message. If you want advertising that continues to work hard and never sleeps, you need a billboard. Think of the range of customers you can reach when your advertising is on both day and night.

1. Impact

Big, bold, simple designs that advertise your brand well will be eye-catching and memorable.

1. Cost Effective

To be able to touch more people while spending less money is every company’s goal, and outdoor advertising permits you to do just that. If you are looking to promote your brand in the most cost-effective way, you need to think the huge return you will get from outdoor advertising.

1. Design

A memorable design is what gets your viewers to engage with your brand and walk in your door.

Make your message 100% visible with Global Advertisers

Here at Global Advertisers, we are passionate about billboards. We believe Out of Home (OOH) advertising is the best medium to get your brand noticed – and we’ve got some stats to prove it. Our moving billboards will deliver your message all across the entire country.

Contact us: 9820797773, 9820082849

Website: http://www.globaladvertisers.in

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)