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The uniqueness of pay at the table
Posted: Feb 05, 2019
Restaurants run on the ethics of ambience, mannerism and quality of food. This place gives an opportunity to people to relax, unwind and enjoy a delicious meal with close ones. Pay at the table gives the privilege to guests at restaurants to pay via hand held terminal. The transaction is processed without your guests ever losing sight of their payment card. Earlier your guests were supposed to go to central terminal to process their payments or give their card to assistant staff for the same. This mode carried fear of fraud as when a server brings a a credit card to a POS terminal to settle bills, the server or the third party can copy the data and do frauds later on.
On the contrary, pay at the table software is built around EMV functionality. This feature enables a secure encryption and tokenization. This way, both the restaurateur and the custom are saved from card frauds and all types of breaches. The reputation of a restaurant also suffers in case of any card breach incident. The utmost satisfaction to their guests leads to bring them again and again on their venues and accelerate their business. Tableside payments reduce the amount of time in giving orders and managing payments so the authority can focus more on the overall customer experience.
In one of survey; it is revealed that pay at the table saves approximately 15 minutes per table and that saved time can be spent in building rapport with guests. Humans are slave to their emotions and if their emotions are fulfilled then they form positive impression of that situation. This payment mode also fill them with a lot of happiness and zest that they love to recommend their friends and close ones to come there and experience fantastic dining moment.
This unique technology device automatically leads to boosting your revenue, militating frauds and improving customer service. Now the dining time is more enjoyable and entertaining. The convenience causes recharge of positive energy to customers and the restaurant. The customer is ready to face the hassles of his life in a fun way and simultaneously the owner of the restaurant is equipped with more time to do market search on its sale. The evaluation on daily basis leaves very less chances of theft and carelessness. It means that restaurants can turn more tables and serve more per shift. Hereafter, the profits can increased from 12 to 14 percent.
Gone are the days when guests were dining on your patio, their busy schedule and desire for fun has urged them to order from the comfort of their home. So, your system of payments must meet the comforability and speed. The pay at the table application is a key to increase the productivity of your severs besides providing protection from data breaches and other frauds. This refined device draws away the need to store credit card numbers so your trust on your customers gets double-folded.
The customer is getting print receipts at his/her tableside only. Not only the fear of misuse of debit/credit cards gets vanished but the relationship between the customer and restaurateur remains intact. This intactness encourages these customers to come there again and again and organize their social gatherings, birthdays and anniversaries. Hence, the owner gets multiple benefits via satisfying only one customer.
Due to its cloud based technology, it can be used without internet also. That is the main reason that it is getting access to pop-up stores, brand showrooms, corporate venues and more. Many spa centers have admitted that the membership ratio has gone to another level after making pay at the table; an integral part of their payment culture. It shows that you are offering business intelligence and smart reporting to your customers
Now the attempt to go to the point of sale station to insert a card and swipe to pay the bill is out of the culture. The customer used to face disturbances in server sometimes and had to wait impatiently for finalizing the payment. This inconvenience used to erase all the fun of dining out. Frankly speaking, 1 unsatisfied customer can cause huge deterioration in your sales at short intervals of time. They have the power to give reviews on net and any negative feeling can bring a drastic fall in your sale and reputation.
Your guests have come to your restaurant to get good food, humble service and hassle-free payment experience. They want assurance that their card data is safe in your venue. You have to keep it in mind on top priority to get remarkable name in the market. Pay at the table is that trusty friend who saves you from hassles of server problem and data stealing.
About the Author
SoftPoint have been producing software for hospitality industry for 30 years. Our fully integrated hospitality management system is designed to centralize retail, restaurants and hotels.
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