Which is the best advertisement media for small enterprise - Social media or television?

In this era of digital media, it became challenging the small enterprise to decide which will be the right media for them to advertise. Through which media they can do their marketing in a better way so that largest audience can get attract and aware of the brand or its products and services. There are hundreds of media around them such as print media, radio, television, social media, YouTube, etc. But if the small scale video production companies Los Angeles has a limited budget and with that limited budget, they have to choose some media which can give the best Return of Investment (ROI).

Here are three main points that make difference in the television and social media advertising:

Impact of mediaSome people think that television is one of the oldest media and advertising on television will not be as worth as social media network. But it is actually a misconception that people have in their mind. It is true that social media network has become very popular in the last one or two decade but when it comes to advertising no other media can be compared with the television advertisement. Social media advertisement though has become popular in recent years but it actually has to go a long way till it reaches the pinnacle of the height of television advertisement.

Costing differenceIt is true that advertising on television is a little more costly than that of advertising in the social media network. It is seen that Cost Per thousand (which is also known as CPM) of television is $28 whereas CPM in Facebook is $1.54, CPM in Twitter is $12.16 and CPM in LinkedIn is $27.90.

Capacity to reach up largest potential CustomerThe main thing where the small enterprise should concentrate is how much capacity the media has to reach to the maximum number of the target customer. This is where social media lacks as compared to that of the television advertisement.

Television advertisement has a certainly higher capacity to reach to the larger number of audience in a shorter period of time than what the social media can do. Social media such as Facebook, Twitter, LinkedIn, etc. is mainly popular among the young generation. But television is watched by all section of people as well as by all age group starting from kids to the older people. So, it is always beneficial for the small enterprise to go for that media which is accessed by all people of every age group. This is where the television advertisement has an edge than that of the social media advertisement.

Bottom LineThus as per as the benefit is concerned there is no comparison between the television with the social media network. It is always better to invest in the television advertisement for the small enterprise as television has more capacity to reach to all section of people of every age group. That is the reason why it is mostly seen that NY production companies only goes for television advertisement.

Pushpa is an expert author. She currently leads the content marketing department of Sinema Films - A Video Production Company in New York.