Digital Marketing: Types, Career and Courses

As the name suggests, Digital Marketing is the process of putting marketing efforts through digital tools like emails, search engines, social media, website, etc. to connect with the existing customer base, create awareness in prospective customers, create/enhance your brand recall value or simply promote your product/service.

The number of people that use the internet is huge and it is constantly increasing. With the advent of digitization, conventional marketing tools have taken a back seat while digital marketing is expanding exponentially.

Types of Digital Marketing

With an increasingly dynamic audience, digital marketing is further divided into different types to cater to different usage patterns. A few popular types of digital marketing are email marketing, social media marketing, content marketing, Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising, pay per impression, pay per action, etc.

Digital marketing tools are being innovated every now and then to cater to the fast-evolving digital audience.

The career in Digital Marketing

It is estimated that there will be more than 20 lac jobs for digital marketers by 2020 but because this industry is comparatively new there’s a huge gap in the demand and supply of skilled professionals. This has also led to increase in the pay scale.

Currently, Digital Marketing is considered one of the hottest career profiles in the market.

Ways to pursue Digital Marketing

Since the world is going digital you have options for online programs in Digital Marketing. If you are the old school kind, then you can pursue a Digital Marketing Master Program as per your convenience. EduPristine is a renowned and reliable name when it comes to digital marketing courses in Bangalore, Delhi, Mumbai, Pune, Chennai & Hyderabad. You can check out their website to know more about the digital marketing courses in Bangalore.

In simple terms, Digital Marketing is ‘Data-Driven Marketing’, as this is the only platform which helps marketers to monitor their marketing strategies and continuously measure their marketing efforts. In traditional marketing, we can reach a mass audience but can’t monitor or measure the effectiveness of the advertisement. For example, if I put a newspaper ad, my ad can be seen by all those people who read that newspaper (mass reach), but I cannot monitor or measure how many of those readers purchased my product or services after seeing the advertisement.

But on the other hand, if I run the same advertisement on that newspaper’s website via display ads, a type of digital marketing campaign, not only can I monitor my advertisement’s performance with the help of factual data points, but also control my audience reach through various targeting methods. Like I can check how many people saw my ad (Impression), how many clicked on it (Clicks), and how many purchased my products or services (Conversion), via that ad which can help me analyze the effectiveness of my Pay Per Click (PPC) campaign and that’s why digital marketing is gaining acceptability in the industry.

Now the question that comes to our mind is how to do digital marketing for any business, brand or individual personalities? We need to first understand the different types of digital marketing strategies that exist before we initiate ours.

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