Tips for Successful Online Marketing in 2019

Blogs in January are full of how to marketing ideas for the coming year. Sometimes they’re new and innovative, other are well established and successful online marketing strategies, that can continue to provide great results if you just use them more effectively and more often.

This year is some of the former and much more of the latter. Unfortunately, some of the new ideas turn out to be fly by nighters that struggle to gain traction. The more trusted strategies have lasted the test of time and will continue to as long as you keep your eye on the ball and don’t allow your competitors to surpass you.

For instance a great website is hard to beat. We’re a digital marketing company on the Northern Beaches and we specialise in social media and Google Suite. But before Online Marketing Services do anything by way of digital marketing, we make sure that your website is easy to navigate, responsive and consistently updated with compelling fresh content.

Practically all of your customer’s purchasing decisions are influenced by the content and functionality of your website. The last thing you should compromise on is the quality of your website. You should be continuing to work on improving it because without a great website, no amount of online marketing experts will get you the best results.

A great way to keep your website current and your customers informed is by blogging regularly. It’s also how to attract the attention of search engines.

Whether it’s your websites, email marketing or social media, you need to keep abreast of your audience and provide them the information that they want to know. There are numerous techniques: segmented mailing lists targeting specific groups (mass emails with irrelevant content go to spam); understanding which demographic uses which social media platform and why. There are so many options now, your audience will absorb their content in the manner that best suits them.

For instance, of all the social media platforms Instagram is the growth platform for compelling visual content. Much more so than Facebook. Stories told on video, attention grabbing photography and updated posts on your products and progress is great material for the instagram audience. So find out what your audience are using; engage and appreciate them.

If you’ve never tried influence marketing then this is the year to do it. That doesn’t mean that you need some industry hot shot to come along and anoint your business, it’s not that at all. Keep an eye on the people who are consistent on social media and attracting a dedicated audience. They don’t need to have millions of followers just your type of followers. Reach out to these influencers and see if there is some scope for shared content. Your audience expect you to be an expert in your business, that is after all, how you spend your time. But trust and engagement comes from having influence within your industry and a reciprocal arrangement with an influencer may be the answer.

A blog about online marketing tips for your business big or small.