Wells Fargo Credit Card Activation

As some retailers choose to play in a game of insulting Apple loyal users by turning off the most important change in the history of the credit card since the invention of the magnetic stripe, banks who are more known for bone-headed moves are not just embracing Apple Pay but going to one upsmanship to become the first and preferred card in your Passbook.

This week Wells Fargo began a promotion to pay $20 to Wells Fargo card holders to load their credit card and perform their first transaction. This is really an unprecedented promotion by a bank and shows just how important Apple Pay has become in just one week.

This week saw over 1 million card activations in just the first 72 hours. My data suggests that by this past week end Apple saw over 2.5 million card holders activating. I predict the growth to continue on almost a logarythmic fashion.

It is funny to look back at the many founders, VCs and payment executives, that just 14 months ago were calling me insane, to suggest NFC would "come back" and that Apple would ever be in payments. I suggested that NFC never really arrived, today we can safely say NFC has arrived.

And yes, Apple is in payments, just not the way many in the tech world assumed they would have been: trying to own it all and 'disrupt', no Apple is in payments by working with-- everyone. Wisdom.

Follow the directions on the heavy stock paper letter to which the credit card was glued when it arrived in the mail. The face of the card has a sticker that you are supposed to peel off after reading and performing the action to activate the card. You are calling a number. Depending on your credit card plan and existing relationship, your call to toll-free number may require your captive listening to a pitch for other products.

The automated menu may be slightly easier if you are calling from the main phone number associated with the account.

We call it Privacy Essentials because it includes, in one package, all the key components to curb the constant monitoring of your internet activity by companies like Google and Facebook as you search and browse the web. It’s designed to work seamlessly, without compromising your web experience; in fact, by blocking all these trackers, it actually speeds it up!

I wouldn’t bank at Wells Fargo if they made it free and paid me 5% interest.

My mother had a bank account at Wells Fargo, and after she died I went there to close the account. I explained that she had passed and provided a death certificate and my ID, and the teller informed me that only the person who opened the account could close it. I got the same answer from her boss, and decided that it was best that I leave before I caused scene. After a few phone calls I found someone who could actually process rational thought and closed her account. The next week we moved all of our corporate accounts to another bank and I tell this story to anyone who brings up Wells Fagro. Mom died in 1995 and I’m still telling this story.

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