Simple tips to brand and package your products

It is said that one shouldn’t judge a book by its cover, but branding and packaging has a huge impact on the product and sales. While there are instances where consumers stay loyal to certain brands, for the most part, consumers are attracted by how a product is branded and also packaged.

There are many elements to consider when it comes to both branding and packaging a product, and these are simple tips that will come in handy.

Consistent message

Story-telling is one of the main uses of branding and packaging, and all packaging companies UK will attest to this. Every product or brand has a story or message, and this needs to be conveyed through the packaging.

One of the first steps in designing branding and packaging is deciding on the story or message your product will be sending across to consumers. You will want to keep your brand’s message consistent even if you are moving to a new look for your product.

It is thus important that the company you go to for packaging boxes UK, like Treadstone UK, understands your brand’s message.

Educate and inspire

On a similar note as having a consistent message is to aim to educate and inspire. In recent years, we have seen how branding and packaging have been used to tell a compelling story so that consumers are educated about various topics, as well as inspired.

Use your branding and packaging to do much more than sell a product. Instead, go for bespoke luxury packaging that will change the way consumers think.

Creativity

A simple tip when it comes to branding and packaging for your product is to not hold back on creativity. You may prefer simple packaging and may choose packaging boxes UK that aren’t full of colour, but this doesn’t mean you can’t be creative with how you brand and package your product.

Use new and innovative ways to tell your brand’s story or message, and let creativity take your bespoke luxury packaging to a whole new level.

Be clear

While it’s important to be creative and also inspire and educate through your brand’s message, keep in mind that branding and packaging should also make it clear what your product is. Your packaging may have the most creative design, but it won’t be effective if the customer doesn’t know what’s inside the packaging.

Curiosity is a good trait to play with when it comes to branding and packaging, but not to the extent where people don’t know what the product being sold to them is. Companies like Treadstone UK will know how to brand and package a product in such a way that it is eye-catching and creative while also being clear about the product.

Over-deliver

There are many reasons why products need packaging. Packaging ensures the product isn’t damaged during delivery and storage. It also make it easier to store and market a product. However, if we used packaging only for these purposes, all products can be packaged in plain cardboard or plastic.

We go a step beyond with packaging and use them as blank canvases because packaging can sell a product. Since all products have branding and packaging that markets the product, you need to look at over-delivering.

Branding and packaging that make a mark are those that over-deliver. Think out of the box and make your packing so much more than what it actually is. Use your packaging to give customers a little something more than what they are paying for.

Purpose

As mentioned above, there are many purposes for packaging. Keep this in mind when approaching packaging companies UK. You do need to think out of the box and be creative, but you also need to keep in mind the basic form and function of the packaging.

Packaging shouldn’t be bulky or cause difficulties when it comes to storage and delivery. Make sure the packaging suits the product within.

Invest

One of the main tips regarding branding and packaging is to invest in both. Bespoke luxury packaging from companies like Treadstone UK may not be the cheapest but branding and packaging will sell your product. Considering this, not wanting to invest in good and effective branding and packaging is a huge mistake.

Your brand’s message and your innovative ideas can’t be turned into packaging if you aren’t willing to invest in it.

I, Natalie Waller based in UK, write content on topics which ever I find inspiration on.