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5 Reasons Website’s Blog Is Vital Element for SEO

Author: Parineeti Srinivasan
by Parineeti Srinivasan
Posted: Feb 18, 2019

You would think a blog is not important for all type of businesses, like a carpenter or a title agency. Who would want to read about the day to day menial tasks of these industries? Well, there is probably someone out there who does. Even if you are having a hard time brainstorming blog topics for a business, it is still very essential to push out quality content.

Here are 5 reasons why a blog is important for SEO.It offers a steady stream of fresh content

Whether you keep on updating your blog every week or every day, you are contributing fresh content that Google prefers. Your service and about pages on your website may not change often. A blog will help your website stay relevant and rank better. Search engines like to show the latest and most relevant content. Those keyword rich blogs will show up and, in turn, will drive more traffic to your website.

You should implement long-tail keywords

Your blog likely won’t receive a lot of traffic for those competitive keywords you are trying to rank out for. Blogs on your website are a great way to use long-tail keywords which your competitors have not given much of thought. For eg, a local hotel in Mumbai might be trying to rank for the keyword "Mumbai hotels" but is also targeting the long-tail keywords that may work "Mumbai hotels near Marine drive." You could write up a blog post titled "How To Spend Date Night At Marine drive" and tie it back to their hotel using their chosen long-tail keyword.

More blogs are equal to more pages

The more pages you have on your website that are related to your business, the more likely you will rank for search terms related to your business. This is why it is important to implement keywords in your blog posts that you have been targeting. Each blog page you create is one more opportunity to rank higher on search.

Backlinking

A link for a link. Seek out relevant and quality companies to link to into your blog posts and they may also provide a link to your website on theirs. This could help you generate more traffic to your website, and you are helping someone else out too. Building these relationships with relevant companies are key and is important.

Blog Posts Are Sharable

People love to share blog posts that they really like on their social media pages. More people will be sharing a relevant blog post over a company’s service page. Think about your target audience and write about things they are really interested in reading. The more social media shares, more the people will click, re-share, and explore other pages on your website. While Google mostly shows the most relevant content first, they also like to show popular and frequently shared content too.

If you don’t have a blog on your website yet, then start now. Your customers will love hearing what you have to say. For more details and help you can contact any good SEO agency.

About the Author

Looking to impart my knowledge on a wide variety of subject matter.

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Author: Parineeti Srinivasan

Parineeti Srinivasan

Member since: Dec 18, 2018
Published articles: 8

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