Marketing Media Vehicles – It’s Time To Go Cheap

Brand visibility is the key to success for any good brand. With an increase in the competition and a variety of media marketing vehicles available to exploit, it is now imperative to use them and get the best ROI from every dollar spent on marketing. With going cheap, you need do a cheap publicity, but rather find some cost-effective mediums of promoting your products to your target audience. Outdoor marketing like guerilla marketing and recyclable Stand Up Pouch Bags are good source to promote your brand.

So, which are the popular ways to go cheap (not in literal sense)?

1. Phones

Phones are a good source of marketing. More and more consumers are going smart and that said; mobile marketing is cheap yet very direct method of communication. You can send the mobile users with your offers on SMS or Whatsapp, send them invite to visit the store and get the discount on referrals. You can also wish them without actually selling products on birthdays, anniversaries and other special occasions. You can also ask premium customers to come for a special product launch.

2. Marketing Documents

Marketing documents like brochures, flyers and banners are quite cheap to be published, at least less costly than hoardings and other outdoor promotions. You can use a local agency who can from time to time visit your customers and handover them with a promotional document. You can blend your marketing documents with your customer loyalty program and mobile offers.

3. Stand Up Pouch Bags

Plastic bags and colorful paper bags or pouch bags are good tools to communicate to your users. Partner with retailers and manufacturers to promote your services. You can use biodegradable and recyclable pouch and handle bags so that customers who want to contribute to rising global warming do it without any kind of hindrance. Customize the print with your logo, brand name and website so that everyone who looks at the pouch or bags or covers gets to know about your brand.

4. Newsletters

Online newsletters and emails are really easy to send and completely cost-effective. Conceptualize your monthly newsletter and emails and let your users enjoy in-door manufacturing or service deliveries with work place stories, customize it with new upcoming events and probably also share knowledge worthy article to make it more appealing. Blend it with sales, marketing and knowledge sharing modules.

5. Guerilla Campaigns

Campaigns like guerilla marketing are really attractive and draw the attention of end users very easily. Drive such campaigns using out of the box stand up pouch bags, hot air balloons, zebra crossing or a CSR campaign at the common public place.

These points are just a few takeaways to increase the penetration and visibility of your products and services surviving the toughest competition in affordable, yet effective way. There are many more ways you can exploit and see what works best for you, but if you are using bags, certainly go for recyclable or paper ones.

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