Things to Avoid While Optimising Your Website For Search Engines

SEO is vital for all internet applications, without it you cannot easily be found and that’s your key to success, the ability of your future customers to find you in the vast seas of the internet. Your postings and website like the stars in the sky during the daytime. They are still there, but they cannot be seen. You need a way to allow customers or traffic to spot you, view your site and what you’re offering. The easiest and most cost effective way is to seek help from your SEO Expert on the Gold Coast.

The answer to success is SEO done properly and the question is how or rather how not to go about it. Here are some things to avoid:

• Buying Links

This worked ten years ago, but now Google has a team who use bots to check links and if you suddenly get 100 links or more to your site in a day or two they will look at it as this is unusual activity and penalize you in the ratings for questionable links

Get your links by offering relevant, useful and interesting content to blogs and joining in on internet discussions. It may seem slow but it will give you high quality links and people interested in your subject matter will soon find you

• Do Not Duplicate Content

Search engines do not like copy or duplication and will penalize you for it. Search bots are becoming very smart and can tell when you try to duplicate something. There is very little practical value in having two Facebook accounts, one that says "Make a heap of money on Facebook" and another that says "use Your Facebook to Make a lot of Money" Unless you have a totally different story, plot or idea for each page. If you have not you are just giving your self-lots of work to attract the same people.

It’s better to have one page and put your energy into making that shine and be of real benefit and value to your visitors

• Don’t Spend Too Much Time Chasing Page Rankings

Yes, you need a good page ranking foe success, but you need to focus most of your energy on giving your visitors value for money and relevancy so they become loyal to your site

• Keep it Simple

This does not mean it should not be technically perfect it means that you need to have a site that appeals to your visitors and is not crowded. Do not overuse graphics and remove anything that is not relevant.

• Do Not Make Short Content

Ensure all your content is long enough to be interesting having short posts often hurts reader loyalty and search engines can consider it of low quality because of lack of depth

• No Keyword Stuffing

Do not try and outsmart Google they have a multimillion dollar team on their side. Just do a good job and give value for visitor time spent

Optimising your website is now a full time job and only for those who have the time and ability, but most of us just do not in this ever changing world of SEO and internet marketing. Talk with your local SEO expert on the Gold Coast and get it right.

Straight Up Digital is an online marketing agency offering Web Design, SEO service on the Gold Coast.