Why You Should Switch to Mobile Commerce to Enjoy Better Business Growth?

Mobile commerce is no less than a revolution which has accelerated the growth of e-commerce business. In general terms, mobile commerce is the business transactions that are done via mobile or optimising the online business via mobile applications. In China, messaging apps such as WeChat has enhanced the prospects of mobile commerce for brands across the globe.

WeChat has also opened gates for cross border e-commerce in China as brands from other countries can now enter Chinese market and find their potential customers on WeChat.

Here’s a look at the 6 unmatched benefits of Mobile commerce:

1. In-app messaging

In-app messaging has made mobile commerce in China quite popular. It enables you to message instantly for any queries, customer service, clarification, voice/video calls, etc. It has been observed that a significant amount of sales happen at in-app messaging. Bot responds to the users actively in the absence of customer support.

2. Personalised touch

The push notifications have, in a way, bridged the gap between potential clients and the business. They help in delivering offers quite fast and reaching a wide range of people immediately as people carry their phones with them wherever they go. It has estimated that push notifications also help in improving the conversion rate by specifically targeting potential customers.

3. Immediate contact

It helps the customers reach the business instantly without any hassle. There is one-click calling and live chat assistance along with toll-free help desk which has offered several ways to customers for connecting with a business. Now, the customers do not need to put mails and wait for the response.

4. Location tracking

Tracking location is a feature that helps the business in offering personalised discounts to the buyers who have been regular customers. It enables the business to personalise the discounts for the specific customer. Buyers find the notifications more personal and are highly likely to open and view them.

5. Ease of payments

For any business convenience and security is imperative and mobile commerce in china is successfully providing that. The in-app payment gives the freedom to customers to pay within the application and avail premium offerings. They don’t even need third party payment gateways. The Android users can make the payment through Goggle wallet and iOS users can pay through Apple Pay.

6. A great medium for promotion

Businesses have a wide scope for promoting their business through mobile commerce. Businesses can offer discount coupons, special prices for loyal customers, daily deals, festive deals, free shipping, and improved user registration which can help in fetching new customers.

Explore the web for more information and suggestions on how cross border e-commerce in China has opened gates for business to enter Chinese market.

Author Bio: Stuart Jepson is a media marketing manager at a leading ecommerce company and he strongly recommends WeChat to meet diverse requirements related to cross border e-commerce in China. He is a keen writer and you can explore his blogs to know more about features of the WeChat ecommerce and how you can explore many opportunities with mobile commerce in China.

Stuart Jepson is a media marketing manager with a leading ecommerce company and he strongly recommends Wechat online storefor meeting diversified marketing requirements.