How To Rank Your Plumbing Company As An Industry Leader With Local Plumbers SEO

For small service businesses such as plumbing firms, organic traffic is a gold mine. This is so because it is free traffic from the search engines. Unfortunately, as new websites are created daily, the rivalry for top spots is fierce. Thus, getting free traffic is quite difficult. To ensure you are getting steady website traffic, you need to apply local and relevant plumbers SEO techniques.

Keyword Research

Keyword research is quite essential to the success of your local SEO campaign. You should start with Google Keyword Planner for keyword ideas for your plumbing site. There are also other tools both paid and free that can help you in generating keyword phrases. You should note that keywords with high monthly search volume are difficult to rank but bring in a lot of visitors. For your plumbing business, your keywords will include the name of the city or area of operation. Such keywords have purchase intent feature. This means that they attract visitors who are ready to buy your services.

Site Structure

Each particular page of your website ought to be optimized towards a single key phrase or primary keyword. For instance, if your plumbing company is located in a given city or region, as opposed to a multi-location enterprise, you should focus on the homepage to optimize your primary target keyword. In this case, it should be [City] Plumbers). You should also have secondary pages such as About, FAQs, blog, service pages, and other pages you believe your customers will be interested in.

On-Page SEO

The keyword ideas you generated above during keyword research during local plumbers SEO should be used to optimize your site’s homepage, blog pages, service pages, and more. These are some steps to help you optimize on-page elements of the webpage for the chosen keywords.

URL structure

You need to have short, keyword-rich URLs. Use dashes and lowercase letters instead of underscores when writing a URL. For instance, a service page should look like this:

https://yourbusiness.com/drain-repair-service

Title Tag

This is an important factor when it comes to search engine rankings. Ensure you include the primary keyword in it. It should not be more than 65 characters for it to display correctly in the SERPs.

Meta Description

This is a bit longer and offers a summary of the page. Although search engines no longer consider it, it helps improve the conversion rate. Thus, you should include a call to action.

Headers

You need to include relevant headers starting from H1, H2, and H3. They help the search engines to understand your page better. Remember to include your primary and secondary keywords.

Body Content and Images

Ensure your page has at least 500 words and covers the topic you are conveying. Besides, it should offer background information about your business and the services it provides. Remember to include a call-to-action and a contact form. Each page must have an image. The alt tag should be filled with a brief description of what the image is about or what appears on the image.

Off-Page SEO

Create and optimize Google My Business page. This means filling it with adequate information about your business. Also, add the logo of your business, operation hours, relevant categories, photos, and modes of payment. Get citations in popular online directories. However, you should avoid having duplicate citations because they can hurt your SEO rankings.

Online Reviews

Review signals (review velocity, review quantity, and review diversity) are important local ranking factors. You can request your customers to leave reviews on your Yelp page or Google My Business page. In this way, you can get reviews on a routine basis. Ensure you follow the guidelines when asking for reviews as this may be against terms of some websites.

Link Building

You need to build quality backlinks from trusted, authoritative websites. However, you must acquire backlinks that are relevant to your site’s content. Acquiring low-quality backlinks can hurt your SEO efforts.

Conclusion

SEO has come out as a best technique to improve a website’s overall visibility and brand’s awareness. Hence, implementing strong SEO on plumbing website can give fruitful results.

Daniel Rosenberg is the owner and operator of Plumber Marketing Pros and specialized in working with Plumbing and HVAC contractors to help them increase their sales, grow customer base, and enhance profitability.