Why Residential Architectural Rendering is Paramount for Homebuilders?

With the homebuilding industry becoming fiercely competitive in developed markets, the expectations from both the demand side (potential owners) as well as the investor side (financial institutions) have significantly changed. As return on investment is crucial for both the owners and the funding institutions, homebuilders walk on a tightrope. In addition to this, homebuilding companies are required to procure permits and approvals from construction and local planning authorities. In such a scenario, residential architectural 3D renderings are a boon to homebuilders in addition to adding value to the potential owners and investors.

Following are the multifaceted benefits that rendered 3D stills and walkthroughs offer homebuilders during the different stages of a residential construction project:

1. Pre-Construction Planning

In the homebuilding industry, the pre-construction planning stage requires evaluating attractive markets, identifying sites, and securing investment from potential investors and funding institutions. As a result, both conceptual and detailed architectural 3D renderings can help homebuilders communicate the viability of the project to investors. This also gives potential investors a thorough insight into the project and a greater decision-making ability.

2. Design Stage

Known as the most critical phase, the design stage starts with concept ideation and ends with construction documentation submittals to seek necessary approvals and permits from local planning authorities and regulatory bodies. Homebuilder’s major responsibilities include preparing conceptual sketches, developing detailed floor plans, sections, elevations, perspective images, and construction drawing sets. In addition to mandatory construction documentation, detailed 3D renderings complete with lighting, materials, landscaping, environment, interiors, and furniture can empower residential builders to communicate complex concepts to planning authorities and expedite the approval process. Moreover, the potential clients get a life-like visualisation before construction begins.

3. Construction Stage

At this stage, the finalised design is handed over to the contractor to initiate the build process. A detailed rendering at this stage helps homebuilders and potential clients administer the construction and check whether the build is in line with the proposed design. Furthermore, residential architectural 3D renderings help discover design inconsistencies and resolve them. These renderings, in combination with construction documents, act as a yardstick in the hands of homebuilders and clients to assess and review the project’s progress.

4. Post-Construction Stage

Once the construction phase is complete, customised interior and exterior renderings can help homebuilders pre-sell their property to clients. Detailed renderings and walkthroughs present potential stakeholders with an all-round visualisation to speed up their decision-making whilst reducing the time-to-market for homebuilders. Compared to 2D floor plans and drawings, photorealistic renderings provide clients with the holistic details needed to choose a property that accurately fits their requirements.

To summarise, 3D architectural rendering for residential projects can add value to homebuilders during different phases. It can help them instil confidence in funding partners and investors; expedite their approval seeking process from local planning authorities; assess and review project’s progress vis-à-vis proposed design; and act as a perfect marketing tool to convince potential owners.

Kuldeep Bwail, Director at XS CAD, providing 3D Architectural Modelling,3D BIM Modeling to Homebuilder, Architect