Beginners, we’ve simplified Experiential Marketing for you!

We all, at some point in our lives, have come across an experiential marketing event knowing or unknowingly. Remember those free drinks you had at a concert or probably you’ve been asked to try a new fragrance, a new flavor of any product, or spend 5 minutes on a relax-o-chair! Those are some basic examples of experiential marketing or interactive marketing. Majority of the companies today want to connect with the consumers on an emotional level. Why? Because these experiences improve brand recall, increases loyalty and consumer lifetime value.

Just like the name, experiential marketing is all about experiences. It basically means making your consumer experience the brand in person. The consumer today is a smart buyer. They think before investing their money. You approach them to buy a product; they might forthrightly refuse to buy it. However, if you ask them to try your product, spin a story around it, like your Valentine might like this chocolate, or this is a perfect snack to munch on while you have tea with your family, they will definitely consider sparing a minute for your brand. Thus, experiential marketing is becoming a new medium to make consumers aware or invest in your brand. Plus, we all know the power of word-of-mouth advertising! If 5 people are talking about the new flavor of noodles, one is bound to get curious to give it a try!

The last decade saw a massive boom in experiential marketing and gave a platform to top companies like NeoNiche to perform. Breaking the mold of traditional practices of promoting the brand through direct marketing, commercials etc, interactive marketing has proved more beneficial. So naturally, the competition has become fierce in the market with every company trying to chart out a creative and innovative way to connect better than the rival brands. Today, there are 4 major types of experiential marketing – event marketing, brand activation, retail installations, and guerilla marketing. Also, experiential service providers are also exploring digital platforms to enhance these experiences and reach a wider set of audience.

The last decade saw a massive boom in experiential marketing and gave a platform to top companies like NeoNiche to perform. Breaking the mold of traditional practices of promoting the brand through direct marketing, commercials etc, interactive marketing has proved more beneficial. So naturally, the competition has become fierce in the market with every company trying to chart out a creative and innovative way to connect better than the rival brands. Today, there are 4 major types of experiential marketing – event marketing, brand activation, retail installations, and guerilla marketing. Also, experiential service providers are also exploring digital platforms to enhance these experiences and reach a wider set of audience

In short, experiential or interactive marketing gives your brand an emotional appeal, and help boost consumer loyalty and increases brand recall. An in-person experience always gives a better lead than adopting traditional practices. So the next time you are approached to try a product or given free samples, after reading this piece you will definitely have an idea, what type of experiential marketing it is.