4 Key Elements of Web Design

Experts say that website design is a perfect blend of art and science. We agree that the right code can be quite a bit of science, but if you can leave that tech stuff to the geeks, then the rest of web design Leicester is really an art. You need to start working on a blank canvas and come up with a creation so attractive that it gets you more and more visitors, creates leads, and of course converts them into clients. Yes, we do agree content is still king. But that is so obvious we have left it out of our list. If you are about to start off your own website, then here are four of the key elements you should be cognizant of:

The Optics – You have to have stuff on your website that makes sense to your visitors and is relevant for them. But it is unwise to forget that if the overall layout and visual appearance of even the best content is not up to the mark, the content would be likely to fall flat. The website should not seem cluttered, yet the layout should be able to convey all that you wish to say. There should be enough white spaces on the site, and the colour of the text and graphics should be soothing to the eyes.

The Type – The importance of choosing the right font that suits your website best can’t be emphasized enough. What that means would be made clear if you open two pages right after each other: a sports website and a website dedicated to philosophy. Keep your font apt for the expected profile of visitors. Some typefaces and fonts have been done to death, so try looking for some other fonts which are slightly different yet not outrageous.

The Route – Your entire website can never fit on to a single webpage. You need to ensure that the visitor can navigate between different pages of your website conveniently. There are webpages which place all their navigational elements at the bottom of the page, but we feel that is the worst choice possible. We are also not great fans of cheeky bits like hover effects or complex sub levels for navigation. Unless there is a strong need to, the standard bar at the top of the page makes most sense.

The Responsiveness – The trends have been visible for the last few years, but in 2019 you can safely say that it is official. A brute majority of the world’s traffic browses websites on their smartphones today, and your website has to be responsive for mobile use.

If you are currently thinking about designing a new website or redesigning one for your venture, then you must make sure to follow all the above trends as discussed in the article. Keep in mind that a website holds the key to a successful business online. Your prospective clients or customers will go through your website to understand your business well. So, it will always be prudent enough to do a thorough research and include all the essential elements that make your website stand out in the crowd.

This article is written by Leicester Websites team. Leicester Websites provide comprehensive website designing, developing & e-commerce solutions to a wide range of small and medium businesses.