Transform your Business with Knowband's Social Messenger

Every online user is nowadays addicted to social media and online shopping. Along Heads bowed, shoulders hunched over glowing screens—we all might be a little guilty of smartphone addiction, and mobile usage is only increasing. We’re in constant communication with one another, and over the past few years messaging apps like Facebook Messenger and WeChat have become commonplace. Of the 10 most globally used apps, messaging apps account for 6 positions.

With consumer messaging apps on the rise, businesses have begun to connect with customers on yet another channel. According to Gartner, "By 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media."

The explanation behind the brisk reception and boundless excitement for Business Messaging is basic: it meets the prerequisites of the present work environment obviously better than customary moment flag-bearers utilized in numerous organizations today. Workplaces have changed. The emphasis on individual work in fixed groups and areas has advanced into associated work in shifting groups and areas. This advancement has changed the requirement for correspondence and association among representatives. Rather than one-on-one discussions in a shut situation, workers search for steady and open discussions among many. Business Messaging offers only that. While Instant Messaging centers fundamentally around interfacing people, Business Messaging associates groups. Indeed, cooperation was the beginning of Business Messaging.

Serving up customer support through social messaging module helps to strengthen your brand’s relationship with customers. Additionally, it is beneficial for your customers as these messaging apps provide a simple way to connect with your business and get a response immediately.

Here are three quick ways for your eCommerce business that will help to connect with customers over consumer messaging apps.

Unrestricted and Flawless CommunicationNo matter where they are in the world, messaging apps allow a customer with unrestricted communication options. Unlike SMS, which involves some charges, your customers can undoubtedly reach out privately through this social messenger and receive an immediate response without worrying about any charges. Remember that happier customers can lead to a happy bottom line for your business.

Move Customer Queries from Public to Private Domain

What if the customers reach out by tweeting a complaint about social media? So give your customers an easy option to reach your business privately and decrease their likelihood of publicly discussing their queries. This also gives space to exchange sensitive information, like delivery details. With a more private window for customer interactions, you can grow your business effectively and understand your customers even better while saving brand face.

Increase First Contact Resolution with Live Chat Support Integration

According to Gartner, artificial intelligence is tending issue for the year 2017. With the help of the online support team, your business can better manage workflows by responding to customer requests via Facebook messaging. By providing the right information via personalized services, you can increase customer loyalty for your online brand and leave a positive impact over the online audience.

If you owning an online store on Prestashop or Magento, you can get all these benefits with Prestashop Social Messenger and Magento Social Messenger module.

Android developer and technical content writer at Knowband. Knowband is a leading eCommerce plugin development and marketing firm. Its Mobile app builder allows the store admins to upgrade their store into mobile applications.