Why is SEO Important for Success of Business in 2019?

Digital marketing and SEO plays an important role in business and company to build an online presence. Search engine optimization has become necessary for business as it creates the potential for business and improves search engine rankings. Moreover, it also helps the business improve the quality of the website by making it faster, easier to navigate and user-friendly. Meanwhile, SEO can also be considered as the framework since the whole process has a number of rules along with the stages and set of controls.

Google, Yahoo, and Bing have emerged as some of the leading search engines across the globe. Among all the search engines, Google holds the highest share in the market. The user can find landmarks, reviews of businesses, and other places and information on the digital route map. Reviews and ratings create an impression of the business online. Hence, to manage these reviews, an increasing number of businesses are opting for SEO services. Companies are hiring SEO experts in order to manage the online presence of the brand.

With new technologies in the market, SEO is also undergoing a drastic change and is likely to impact businesses in the coming years.

Voice Enabled Searches

New devices with voice-enabled searches are transforming the way of searching online. For instance, an increasing number of people are adopting Siri, Alexa as it offers convenience. The search results can be found just by communicating with the device or asking questions to the device. The voice assistants answer the queries of the users, however, in the coming years, these devices are likely to be much smarter with the data they have collected. Businesses and companies are exploring voice searches with help of the SEO company or SEO expert.

Personalization with AI and Other Technologies

Companies are focusing on integrating advanced technologies in order to compete in the market. Majority of the companies have started using Artificial Intelligence (AI) to offer personalized service to customers. Moreover, the data and information collected using AI is also being used for decision making and creating innovative business strategies. Search engines are also using AI to evaluate website on the basis of data relevance and user-friendliness.

SEO companies are also developing strategies that help in providing better user experience along with the valuable information to the users. Meanwhile, social media search engines and e-commerce search engines are also gaining traction.

Branding and Business Visibility

Today, most of the people use search engines to search services and products, hence, businesses are working on to appear high in search engine rankings. This is driving the demand for SEO as it helps to provide search results for the terms directly related to the business. Businesses that continually show itself on the search results when user search using various terms gains more mindshare. Moreover, it also increases the chances of a person clicking through the website.

Business Traffic

SEO can help to provide targeted traffic to the business. SEO can also provide good results for the business irrespective of business size and extent of resources. SEO helps the business to compete in the market and brings revenue generating traffic. Businesses are moving forward with various marketing strategies to generate traffic. Moreover, with new devices in the market, companies are focusing on offering consistent brand experience across devices. Google in 2018 introduced mobile first, this led to the rise in the use of smartphones and other devices to search. In 2019 this trend is likely to continue with more users shifting to sleek devices. The companies providing SEO service are likely to focus on mobile-friendly web pages.

Google algorithm updates in 2018 indicated that Google is shifting its focus on content quality. Moreover, the SEO performance of various websites with a focus on content witnessed better ranking and traffic compared to the site with weaker content. Therefore, good content is likely to be one of the important success factors.

Complexity in websites will continue to grow every year, this is expected to make technical side of SEO major area of investment. Some of the key areas to focus on in 2019 are speed, progressive web apps, and JavaScript, as most of the websites will likely be heavily driven by the JavaScript.

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application.