How a reseller can use Facebook ad campaign to generate sales?

Facebook ad market

Facebook is the most popular social networking site in this age. This social media giant has 1.5 billion daily users alone. Due to the success of Facebook as an excellent medium to connect people, now it has become a famous advertising tool as well.

According to adexchanger.com digital ad market is worth $88 billion in 2018 and Google and Facebook contributes 90% to it. Facebook has a tightened grip on US digital ad market. Emarketer.com says that "Google and Facebook have positioned themselves at the front of this demand curve by being the ad publishers with some of the best-in-class targeting abilities in the digital ad market". With Facebook being able to provide targeting based upon consumer interests and Google capitalizing on where those consumers have been through searches, both companies ensure their lead among digital ad publishers. Facebook also encourages users to purchase products advertised impulsively.

Why Facebook ads?

Facebook is, undoubtedly, one of the greatest things happened in the history of the internet. Thanks to this website mankind are now even connected and the world has become smaller. The popularity of Facebook is massive, as billions have access to it. Therefore the marketers would like to capitalize on this, so this has led to a new form of advertising – Facebook ad campaigns. These campaigns are launched by many organizations to generate their sales. A VAR can attract more people to your products through Facebook advertising because millions get the idea of his/her business. So Facebook ad campaigning can help a value-added reseller in increasing their sales and profits.

Research target audience

Facebook advertising is a great chance to grow for B2B e-commerce organizations, especially for VARs. This can happen only when you build a suitable audience with features provided by Facebook. It allows you to see different customer segments on the platform. Facebook also provides the facility to customize your audiences according to the customer lists, website visits, and engagements. You can know all of the customers with the help of the tool called Audience Insights.

If you have Facebook Pixel installed on your website then Facebook allows you to build the audience according to the number of visits on your web. Basically, Facebook Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. When you know who has engaged with your Facebook page you can create a greater audience. This can be done with the help of a feature called Engagements.

For instance, you are selling IT hardware, you want to take your business next level with Facebook Advertising and your targeted audience is in America. But it is not necessary that what you advertise is relevant to the entire population. This can cause wastage in resources and an increase in advertising costs. So to avoid the unnecessary costs you customize your target audience according to their ages and locations. You can issue great advertisements in the California state, which is an IT hub of the world. With this kind of smart audience targeting you can increase your ROI by many folds.

Find out which ad structure is effective According to Facebook, the ad campaign needs to have three parts

a)Campaign: A campaign contains one or more ad sets, for that you need to choose your ad objective wisely.

b)Ad sets: These have one or more ads. You'll have to define your targeting, budget, schedule, bidding, and placement at the ad set level.

c)Ad: The creative you use makes up an ad.

All these parts combine to make a campaign structure. If you know how they work then you can reach wider audiences.

In addition to this, you need to know the correct ad format. There are two types of format, namely - Desktop News Feed ad and Mobile News Feed ad. According to your marketing goals you need to choose the right ad form.

Create Ads

After you have built your audience and chosen the correct ad format, now you need to advertise your product. Before doing so you need to set a budget, within which you will create advertisements. Your ad campaign should be relevant to your target audience and its location. The content on ads should be precise, visually appealing and must call for action by highlighting the incentives or offers. This will encourage users to buy their products.

For example, you are engaged in selling laptops and other PC hardware, so you will advertise yourself by appropriately describing your products and offers. You can even hold competitions as they will gain attention and you will award your winner a Mac book or Samsung laptop. Such events can make your ad campaign a success.

Optimizing the ad

If you are advertising your product 24/7 it will obviously increase costs. So to reduce your expenses and yield greater benefits you need to understand what time will suit your target audience. This can be understood if you see your Facebook Ads Manager reports and breakdown your time suitable to you. Best way to optimize your ad campaign is to display ads at the most active hours of the day, as at this time users will be more active. Also, you can use Facebook A/B testing to know the best performing ad element to increase your conversion rates. But knowing your ad campaign objective is more important, and make sure you tell that to Facebook so that suitable algorithms will help you in making the best use of Facebook advertisements.

The vast majority of transactions in the VAR industry is done through social media, especially Facebook. Hence, as a VAR you need to wisely choose your target audience, you should know when to rotate ad and who is most likely to see your ad at what time.

Conclusion

Just like for other types of the ad campaign, there is not a blanket rule to generate sales through Facebook ads. You need to know what kind of business you are, your budget and your goals, then according to them you should tailor your ad campaign. Above are recommendations for a value-added reseller to generate sales through a Face ad campaign, you can strategically apply them according to your business operations.

Arnaldo is content contributor wrote article on VAR business management, eCommerce, B2B business and trending topics.