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Interview Questions to Ask Candidates for a Marketing Job

Author: Tim Donnelly
by Tim Donnelly
Posted: Mar 11, 2019

When you interview people for a marketing job, you want to know how well they know the industry, and, if hired, they have what it takes to get the work done. Marketing is a competitive field, and it takes a combination of a tough, determined mindset to succeed here. Candidates require creativity, resourcefulness, adaptability, and the capacity for strategic thinking to thrive in this ever-changing field. It is not easy to pinpoint these traits in one job interview, but by asking the correct marketing job interview questions, you can at least make sure that you are on the right track.

Commonly Asked Marketing Job Interview Questions

  • Can you tell us what you know about our organization and our target market?
  • Please explain what you know about marketing and sales. What is the difference between the two?
  • Have you ever drawn up a marketing campaign? How did you do it? If you had to create one for us, what is the first thing you would do?
  • Do you think you have what it takes to handle the entirety of a marketing campaign?
  • Consider that you have to work with a constrained budget. In that case, what will you do to ensure that the marketing campaign still turns out to be successful?
  • What do you think will get us better results, inbound marketing or outbound marketing? What is the difference between the two?
  • Do you know anything about lead generation and demand-gen?
  • Do you have any previous experience with social media marketing? If you have, what was your experience with it? How effective do you think it is?
  • What do you think the marketing landscape will be like 20 years hence?

Benefits of Asking These Marketing Job Interview Questions

The principle benefit of asking these common marketing questions is that you can have an easier time separating canned answers from the well-thought-out ones. While everyone asks these questions, you don’t want the same answers that everyone else receives.

You want the candidates to tailor their answers to fit with your organization’s unique requirements. It demonstrates that they have taken the time to research your business, and they are only likely to do that if they are serious about wanting to work with you. Such candidates will make more of an effort to fit in with your work culture and will probably remain with you for the long haul.

It will make more business sense for you to hire them rather than people that are probably looking for a short-term job until something better comes along.

Marketing is one of the essential aspects of your business. It endows your products or services with the public visibility they need to find takers and thus helps your business turn a profit. Your organization’s future existence and success depend on how well you manage your marketing. As such, you cannot compromise about the marketing personnel you hire to oversee things for you.

Vitamin T is one of the leading creative recruitment and staffing agencies helping design-minded companies and digital creatives including UI/UX graphic designers and web developers, copywriters, presentation developers, digital marketing managers and analysts, print and production designers in Los Angeles, Chicago, San Francisco, New York, and beyond. For more information, visit Vitamintalent/What-we-do.

About the Author

I'm a freelance copywriter and I write on a variety of topics.

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Author: Tim Donnelly

Tim Donnelly

Member since: Nov 27, 2016
Published articles: 36

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