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Want to Grow your business go with Digital Marketing
Posted: May 21, 2019
Digital Market is important for business because of our customers, who spent their time on the internet. and marketing strategy says that give your efforts where your customers are.
Let’s See The Benefits Of Being Online
digital marketing is important for business because of some reasons which are given below:
#Growing Number of Internet Users:
Thanks to Mobile and Social Media, the number of internet users is growing exponentially especially across Emerging Countries. Over 45% of the world’s population got online by the end of 2016.
According to a report: on average, every person spent their 3 hours/day online. now the question is that what they do online? they spent about their 2 hours/day on social media sites and rest on shopping sites.
Now you can see how our customers are spending their time online. So the opportunities are endless.
#Cover Online Audience:
as you see our most of the customers are online, so don’t miss this opportunity, try to reach your potential customers. and get the benefits of the online audience.
#Targeted Audience:
Only in digital marketing, you can target your audience on the basis of their behaviors, interests, age, dimension, gender, and another basis. so here you can target your potential customers only, but when we talk about traditional marketing, you never target your potential customers.
#Retarget Your Potential Customers:
And the other interesting thing in digital marketing is, you can retarget your customers who show interests in your business and can make your existing customers.
#Cost Effective:
Digital marketing is cheap as compared to traditional marketing because as you see above, in digital marketing, how we can target or retarget only your potential customers.
#Better Conversion:
in digital marketing, you can easily track your conversion or leads but in traditional marketing, you can’t analyze your conversion rate because you don’t know, who comes from your which marketing channel.
#Better ROI:
Because of the easy tracking system, you can spend your capital only in targeted audiences and you can get better ROI.
#Clear Call To Action:
In digital marketing, you can give a clear call to action to your customers. you can provide a call to action button like Order Now, Call Now, review button, chat button, inquiry button or much more other, so you can use them according to your business need.
#Build Your Brand Awareness:
The growth of any business depends on, how business has its brand awareness among the audience. if you want to grow in the future, you have to build strong brand awareness of your business.
when people know about your business, there are many chances, that they will become your customer.
#Take Your Business Worldwide:
As you know that our more than half of the population are being online. So you have a chance to take your business online and try to expand your business reach.
So go with Digital Marketing, and take your business worldwide.
How Digital Marketing Can Help You?
#Local Listing:
If you have a local business, This channel of digital marketing may be very helpful for you.with this marketing channel you can list your business into local directories like Google my business. so whenever anyone searches for your related business, your business appeared there. here you can provide:
*Map Button: with the help of this button you can provide a map to your customers. So your customers can easily come to your local shop only by one click.
*Call Button: with the help of call button your customers can call you only by one click. And can become your customers.
*Call To Action Button: with the help of this button, you can give a clear call to action to your customers, means what you want from your customers.
There are many other buttons also, you can use them according to your need.
*Note: At the time of listing always try to give much information related to your business. for a better result, you can show reviews of your existing customers.
#Other Channels
*Search Engine Optimization:
In this marketing channel basically, you can optimize your business site according to the search engines guidelines. so that your website can perform better organically.
*Social Media Marketing:
I think in today’s era everyone would be aware of social media sites. But only thinking about Facebook and Instagram may be a big mistake. there are lots more to do. So try to engage with your audience, and build strong brand awareness of your business.
*Search Engine Marketing:
if you are new in the market and don’t want to depend only on organic traffic, you can run paid ads for your business and target your potential customers, for an instant result.
*Google Ads or PPC:
Google Ads is a new name of Google Adwords.with the help of google ads you can target your audience on the basis of location, gender, interests, and their behaviors. And can show your ads to your targeted audience.
There is also available a retargeting option, so you can retarget your potential customers again and again until they don’t become your customer.
PPC* means pay per click when anyone clicks on your ads and goes to your website, you have to pay Google according to the clicks, that’s called pay per click
*Google Analytics:
That’s a type of tool which analyzes the result of running paid ads.with the help of this tool you can know the outcomes of running paid ads.
*Google Search Console:
As you know that google search console is the new version of google webmaster. this tool will help you to analyze the organic traffic of your business.
As you see above how digital marketing can help you to grow your business, So Digital Marketing Course in Delhi and take your business worldwide.
About the Author
Are you looking for the best Digital Marketing Training Institute in Delhi? Join Iiadm- India's first Institute offering Paid Internship plan to students.
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