2019 Stand Mixer Market Development Analysis by Companies KitchenAid, Hobart Corporation, SMEG, Elec

The stand mixer market trends, sizing and forecast estimates have been provided in terms of volume (million units) and revenue (USD million). Categorization by product type, end-user application and region has been provided in the stand mixers market study. The report further includes stand mixer market shares for 2017 and 2025, for each of the segments previously mentioned. Volume and revenue estimates and analysis has also been provided for key countries of each region that include the U.S., Canada, China, India, Japan, Southeast Asia, Germany, France, UK, Italy, Spain, Argentina and Brazil, in the stand mixer market trends and research study.

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The global stand mixer market is likely to witness a stable increase at a CAGR of 1.8% from 2018 to 2025. Availability of stand mixers in a wide price range has increased its usage in developed economies. This stand mixer market trend is further expected to reflect in Europe, North America, and key countries in Asia Pacific. New product launch, innovation of existing products, mergers & acquisitions and strengthening of manufacturing and distribution capabilities are the main strategies that have been implemented by players. Some of the recent company developments in the global stand mixer market include:

• In October 2017, Electrolux AB acquired the Latin America home appliances business operations of Continental Appliance Co. This acquisition is expected to increase the company coverage in the Latin America stand mixers market over the years ahead.
• In May 2017, Whirlpool Corporation, the parent company of KitchenAid completed the expansion of its Greenville, Ohio Factory Distribution Center (FDC) based in the U.S. The total size of the facility nearly doubled. The Greenville center business operations include production of stand mixers and their attachments and accessories, hand-held mixers, aerated beverage machines, blenders and cutlery blocks. These products are exclusively sold under the KitchenAid brand. This strategy is projected to boost KitchenAid presence in the U.S. stand mixer market in the future.

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• In August 2016, Bosch introduced The Optimum Kitchen Machine, a combination of a stand mixer with a digital weighing scale provided at the base. This scale has been provided in order to weigh the food ingredients and does not require the bowl to be replaced. The German appliance manufacturer introduced it at the IFA trade show in Berlin in 2016.

A significant stand mixer market share of more than 50% was captured by the commercial sector in 2017. The stand mixers for commercial use comprise more features than household ones, thus, making them slightly expensive. It has variable speeds and higher power with a bigger bowl enabling mixtures of a larger quantity. Bowl-lift type stand mixers are often used for commercial purpose on account of their larger quart size. Pizza stores, bakeries and restaurants are the predominant consumers for commercial stand mixers. The commercial application category is also expected to portray a steady stand mixer market growth by 2025.

Key segments of the global stand mixer market trends

Product Type Overview, 2013-2025 (Million Units) (USD Million)

• Tilt-head type
• Bowl-lift type

Application Overview, 2013-2025 (Million Units) (USD Million)

• Household
• Commercial

Regional Overview, 2013-2025 (Million Units) (USD Million)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• Southeast Asia (ASEAN)
• Central & South America
• Brazil
• Argentina
• Middle East & Africa
• UAE

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