Digital Marketing: Types, Career and Courses

As the name suggests, Digital Marketing is the process of putting marketing efforts through digital tools like emails, search engines, social media, website, etc. to connect with the existing customer base, create awareness in prospective customers, create/enhance your brand recall value or simply promote your product/service.

The number of people that use internet is huge and it is constantly increasing. With the advent of digitization conventional marketing tools have taken a back seat while digital marketing is expanding exponentially.

Types of Digital Marketing

With an increasingly dynamic audience, digital marketing is further divided into different types to cater to different user patterns. A few popular types of digital marketing are email marketing, social media marketing, content marketing, Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising, pay per impression, pay per action, etc.

Digital marketing tools are being innovated every now and then to cater to the fast-evolving digital audience.

Few examples of SEO tools:

Ahrefs

Ahrefs stands out amongst the most prescribed SEO tools and after Google, is the second biggest website crawler available. Since this is the best SEO analysis tool, SEO experts can't get enough of Ahrefs Site Audit tools and features. These features help you understand which page of your website needs to be worked on to improve your ranking. Ahrefs is undoubtedly the most popular SEO tool available in the market because of its unique and most useful features like - keyword research, rank tracking, competitor research, SEO audit, viral content research among many more. Ahrefs lets you explore where your competitors have used backlinks which opens new backlinking opportunities for you.

Google Search Console: Top SEO Tool:

Search Console by Google is a free tool offered for nothing to everybody with a site. It gives you a chance to screen and give an account of your site's quality in Google SERP. You can check your site by adding some code to your site or in Google Analytics. Although you don’t need a Search Console record to show up in Google's query, you can control what gets ordered and how your site is spoken to with this record. As an SEO checker tool, Search Console can enable you to see how Google and its clients see your site and enable you to upgrade for better execution in Google search results.

SEMrush: Marketing SEO Tools:

SEMrush tool is a top marketing tool and is amongst the most picked up by SEO experts. Specialists find it easy to survey their rankings and make requisite changes. The most important feature that can be highlighted in this SEO tool is the Domain Vs Domain investigation enabling you to effectively check your site against your competitors. SEMrush makes it easy to check examination reports, information, activity, or even your competitors. You can easily compare keywords and domains. The On-Page SEO Checker tool enables you to effortlessly screen your rankings and also discover a few suggestions on the most proficient method to enhance your site's execution.

KWFinder: SEO Keyword Tool:

A SEO Keyword Tool like KWFinder helps in finding long-tail keywords that have lesser competition. SEO specialists use this tool to find the best keywords. It also helps to run an analysis that provides details regarding backlinks and SERPs (Search Engine Results Pages). The Rank Tracker tool encourages you effectively in positioning while at the same time enhances it depending on one key metric. It helps you in getting samples of new keyword ideas to enable your site in ranking much higher.

Career in Digital Marketing

It is estimated that there will be more than 20 lac jobs for digital marketeers by 2020 but because this industry is comparatively new there’s a huge gap in the demand and supply of skilled professionals. This has also led to increase in the pay scale.

Currently, Digital Marketing is considered one of the hottest career profiles in the market.

Ways to pursue Digital Marketing

Since the world is going digital you have options for online programs in Digital Marketing. If you are the old school kind, then you can pursue a Digital Marketing Master Program as per your convenience. EduPristine is a renowned and reliable name when it comes to digital marketing courses in Bangalore, Digital marketing courses in Delhi

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