How Can Marketers Cope In This Dynamic World?

It has become difficult for marketers to cope in this dynamic world. Marketers need to put extra efforts to survive through the problems. Many things have changed and are not like before as they used to be, marketers have to work according to the new rules and challenges that are present.

The main key things namely conversion rate, retention rate and revenue per shopper upon which the company’s revenue growth depend are all facing problems. Marketers spend a fortune on TV ads and feel happy with very less conversion rates. Why not post ads on proper websites which can give better conversion rates. As it is internet is the best way to advertise your brand or business but you need a Digital Marketing Agency to see you through.

Be smart and don’t worry about what people say about you. Smart marketers buy advertising and use ways that others don’t see. Find new and innovative ways to keep your customers interested. In today’s world no one has time, all want things as fast as possible that is why most people shop online as it fulfills their demand very quickly. Also it is easy and hassle free, people are very comfortable buying things online as it has become a trend. Flipkart, ebay and Amazon have revolutionized online shopping for people who are comfortable buying things online. It is also smart, you can check availability and you have a bulk of thing to choose from. The variety you get on online shopping portals is far greater than malls and shopping complexes. You can easily pay through your credit or debit card.

Spend less time analyzing, the extra time you spend on analyzing you are lagging behind. Find new ways to get analysis of your sales. Utilize that extra time on finding ways to sell your product. The faster you can get results of your analysis the better your business will be, you will know where you are going wrong and where you need to improve fairly quickly.

When you are getting better sales and fast it’s time to do MMA (marketing mix analysis). This analysis tells you the relation between rise and falls of your sales in a period of time. It lets you accurately to determine how much different campaigns contributed to the conversion rates, retention rate and revenue per shopper.

Marty Ron is a freelance writer, technical writer, and editor of a leading magazine. He writes for many online E-commerce websites. He also has been writing blogs on various forums.