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Custom Printed Lanyards For Your Brand

Author: Shirley Balerio
by Shirley Balerio
Posted: Mar 14, 2019

Promotional products have been used as a marketing tool for decades and one of the most popular product options for companies are custom printed shoelaces. They are convenient and widely used for a range of purposes, including promotional marketing events and creating company brand internal identity.

The main functions of the laces are to have identification cards or membership, keys, Flash drives and even mobile phones. Shoelaces are perfect for offices, hospitals, schools and any organization where employees must carry identification. They offer a great opportunity for companies to advertise their brand or logo because shoelaces are products that are seen by people every day. Custom printed shoelaces are also great for your company's promotional gifts and are a great fundraiser for charities, school societies, or clubs. Sports teams and music bands can also sell personalized shoelaces to their fans, with their mascot or logo printed on them.

Typically, cheap and when purchased in bulk quantities, custom printed shoelaces are available at a reasonable price. When deciding on what type to choose for your company, you need to find styles that fit your business image. For example, office-based companies can opt for a blue color to reflect a corporate image, or if you're in the gaming industry, you should try something bold like a yellow or orange string.

The main advantages of the printed lanyards are that they are small, light, cheap and, most importantly, very popular among the recipients. Using shoelaces, and customizing them, is a great way to give consumers something free, and you will get the company name or logo to the general public. To create a positive impact of your business, strong visual effects are ideal, especially in subliminados cords, which allow you to print full-color images, graphics and logos. Even if you use a flashy color, keep the contrast high, and when you're trying to attract attention through a busy floor of the fair, you really want to maximize the contrast. They also have the ability to be seen by a broader marketing public, thus increasing exposure and making them an effective advertising tool.

Custom printed shoelaces are particularly useful for large companies, often where hundreds of employees from different departments work. In the same way that shop assistants have name badges, you should create simple name tags connected to the laces for a professional look and to encourage easier communication. There are several accessories for these cords such as crocodile clips, break clips, swivel hooks, J hooks and many more.

Given the proper use and occasional bleach every now and again, the lanyards can last for years. Many entrepreneurs think that custom laces are expensive to make, but they cost no more than other similar promotional items. They are really a big investment for your marketing campaign. What better way to interact with your target audience than with unique shoelaces that can be printed with your custom logo?

Neil Smith works in the marketing department of We brand it LTD, a leading supplier of brand and promotional products. He is an expert in a wide range of products, including custom printed Eslingas, manufacturing and use.

Our sites offer not only a variety of products, but also articles on how to market your business with them. We offer custom shoelaces at the best price when ordered in bulk, so visit us for all your promotional gifts.

About the Author

Teacher-turned online blogger, Shirley is a full-time backyard homesteader based in Virginia. When she doesn't have her face buried in a book or striding in her garden, she's busy blogging about simple life hacks of the daily life.

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Author: Shirley Balerio
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Shirley Balerio

Member since: May 02, 2017
Published articles: 58

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