Mavcomm bags the Public Relations and Digital Media mandate of Strider Bikes in India
Posted: Mar 18, 2019
Strider® brand to use Mavcomm’s expertise in reaching out to customers for its Balance Bikes range
US based Strider® Sports International Inc., a brand that manufactures and markets a range of quality, safe and durable Balance Bikes, today awarded its Strategic Public Relations and Digital Media mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands. The mandate became effective from March 01, 2019.
Commenting on the development, Ryan McFarland, CEO, Strider® Sports International Inc. said, "As we enter the Indian marketplace, we’re excited to have a communications partner who will help welcome Indian families into the Strider community and keep us connected with our new enthusiasts. Mavcomm Consulting’s knowledge of the Indian marketplace and experience working with top quality brands makes them a great partner. Strider® Balance Bikes are already helping kids in 47 countries learn to ride bicycles. At international Strider Cup races, toddlers as young as 1 and 2 get to show off their new skills. Mavcomm’s integrated communications approach and common narrative between PR and Social Media will help us reach aspiring Strider® racers in India. We are confident Mavcomm has the expertise to meaningfully introduce Strider® to our customers, potential dealers and, other key stakeholders."
Pranjal Dutta, CEO, Mavcomm Consulting Pvt. Ltd. said, "While there’s a plethora of bicycles and tricycles available for kids to learn bike-riding, the industry as a whole has not seen any product innovations, especially in India. Strider® Balance Bikes has proven to be a game-changer in this respect. The level of research and care that goes into designing and crafting the Strider® Balance Bikes models is truly commendable and we see a great potential for their products in India. We are excited to take their story to customers and look forward to working closely with the Strider® team as they foray into the Indian market."
About Strider® Sports International, Inc.:
Strider® creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider® Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.
Founded in 2007, in Rapid City, South Dakota, Strider® has sold more than 2 million bikes and is distributed in more than 75 countries.
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About Mavcomm Consulting:
Mavcomm Group’s journey started with the inception of its flagship company Mavcomm Consulting Pvt. Ltd. in October 2006. Today, Mavcomm Consulting is considered amongst one of India’s top integrated communications consulting firms managing Public Relations, Advocacy, Marketing Communications & Digital Marketing. Set up by India’s communication industry thought leaders and supported by a team of seasoned professionals from diverse backgrounds in the realm of Communication vertical, Mavcomm is managing a portfolio of top global brands and Indian industry leaders. The company has enjoyed a stable relationship with most of its clients and has one of the highest retention rates of clients and employees in the sector.
Ryan McFarland, President, Ceo, and Chief Enthusiast, Strider Sports International Inc. says, "We are very excited about the growing interest from parents in India. Our products are innovative which makes it easier for children to learn how to cycle.