Mobile Loyalty Program
Posted: Jun 07, 2014
Thousands of techniques are used by business owners to attract customers, but not all methods give the expected results. Attracting customer is one of the most important techniques to improve business effectively. In recent years, most of the website owners show interest in Mobile Loyalty Program, because by offering loyalty program through customers’ mobiles increase existing customer retention and also attracts many new customers. This is the simplest and best way for business owners to easily reach their goal without spending more time and money.
The 2013 Maritz Loyalty Report US Edition found that 91 percent of Smartphone users are wishing to download a loyalty program’s application.
Every business has loyal customers who always want to do business with a particular company. To boost these customers, many business owners offer reward points or gifts. But these value seeking customers are sick of having their wallets filled with plastic or paper loyalty cards. Offering loyalty program via their mobile is the best technique to encourage your customers to do more business with you. Day by day the rate of people using mobiles is rapidly increasing. Hence, reaching your customers through their mobile is the best and fast mean to achieve your goal.
You may think that offering loyalty points to your customers through their mobile is not an excellent technique to improve your business.
According to a survey, more than 56% of American shoppers said that they made a purchase as a direct result of an email they received on their mobile. And those who shop on mobile devices make 21% more purchases than the average shopper.
With the above facts, it is clearly understandable that mobile loyalty program is an excellent way to increase sales. To manage the loyalty programs a merchant should choose a perfect loyalty app for the business. Common features that an excellent loyalty app has:
- Offer reward points, gifts, and deals through Smartphone based on your customers’ loyalty
- Helps you to track and manage all your customers without becoming clumsy
- Graphical representation of coupons & deals hit
- Create customer groups based on their purchase trends, age, gender, demography and other parameters
- Allows you to manage all your loyalty and reward program from your laptop or desktop
- Easy to track, monitor, and manage rewards including coupons, deals & reward points
- Sends alerts to your customers when they near to your store
- Automatic notifications about your orders and rewards
Benefits of using this loyalty program
- Increases your loyal customer retention and gives them a reason to do business with you again and again
- Easily attracts many new customers by the special effort taken to reach them A quick means to reach your customers and enhance your business
- No need to offer physical loyalty cards
- Builds friendly and strong relationship with your customers
According to the research, 47% of customers wished more retailers offered mobile apps to collect and redeem loyalty points, and 47% would choose to shop at a store that offered mobile loyalty programs.Elite Loyalty App (ELA) is the ideal mobile loyalty app, which offers all the loyalty features that an excellent loyalty app should have. Increase your Customer Loyalty through this Smartphone loyalty program. With this excellent mobile app merchants can increase the sales of their business in an effective manner.