The main obstacles travel industry is facing even in 2019

Travel technology solution is the ultimate source of inspiration behind the plain sailing of online travel firms in today’s era. Millennial travelers are very much eager to utilize more new innovative technologies which can assure convenience of travel booking in up-coming years. Travel industry has witnessed tremendous transformation in business growth and during this transformative process, it has seen how technology is changing the phase of travelling. Travel industry is the only commercial sector that serves approx every person in the world on a daily basis. To facilitate this large number of population with travel products according to their needs and requirement is not an easy task. Online travel firms must hire an online distributive channel, which is well-equipped with travel products and is accessible to the largest inventory of airlines, hotels, bus, cruise and car rental service operators.

It has become a common factor to build a web-based network for the online travel firms to run their business. Offline marketing is a deal of yesteryear and the latest demand for a unique channel that can proffer the market with multifarious travel options. Although, the travel industry is working towards making the travel business more favorable for the consumers, but still it is lacking behind in many aspects which needs to be addressed soon. Travel products suppliers and travel service distribution channel both are inter-related with each other and because of this collaboration, travelers get real-time information on the services required by them. But the drawbacks are prevailing in the industry and the eradication of such faults should be the ultimate goal to run travel business without any hassles.

Monotonous search results

A travel website or app provides a huge plethora of information about airlines and hotels. Although, travel technology providers build and design it in a way so that the user can select the best-suited services, but at the same time, it requires a lot of efforts and time to search, compare and book different travel products. The industry should focus more on reducing the time and effort it takes to book an itinerary.

Less connectivity

Here, less connectivity prefers the poor internet connection that is creating havoc among online users. Though, India is enjoying 4G connectivity, but most part of the country is still struggling to get access to the network, which forces the user to taking the traditional route of travel booking. A simple website or app that loads result faster would be a trailblazer in this regard.

Integration issue

Earlier, getting information of each flights and hotels was a herculean task. Even the miscommunication between suppliers and distributors creates confusing and panic among customers. For example, if an user book a hotel room which is available on website, but not in real, it will definitely create an unpleasant situation for the customer and they will loss trust on you. Integration of Gds Api will bring real-time access to the data of airlines and hotels and further show it to the users too.

Despite of all these challenges, the industry is growing rapidly and will continue to do so till eternity. The challenges will be there, the industry just needs to be cooperative and update itself to provide out of the box services to the travelers.

Ranjan is a passionate business analyst and writer. He loves writing on various topics especially on business related topics.Travel portal development