Why every Retail Business needs E-commerce Website & Digital Marketing?
Posted: Mar 29, 2019
Today retail business in India is suffering from huge competition in their retail as well as with online player like flipkart & Amazon. Reach with new customers acquisition is becoming difficult day by day. Even showing the uniqueness of your business is tough. And maximum retail business & manufacturer is now having a big question to survive in this huge Indian semi-digital market. If you have any retail business or you are a manufacturer of any business, then this blog is for you only.
The purpose of an e-commerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. The e-commerce website has many great advantages over the non -e-commerce website in that it allows for the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and maintained, and it does not require the visitor to call you during business hours thus helping secure the sale to an impulse buyer. If your website provides all the information that the buyer would want, you can save significant money in sales time spent in that the visitor can find all the information they need to decide to buy from you without taking up your time or that of one of your sales staff. But e-commerce sites have a serious drawback as well, very few of them can be properly indexed by search engine spiders and thus will fail to rank highly. The purpose of any business website is to promote a product or service online. However, promoting websites is not as easy as it looks. It is important for all businesses to have high search visibility over the internet since that enables customers to reach it completely in the first place. There are millions of business websites and online storefronts on the internet, therefore gaining visibility can be quite difficult, but with the help of Digital Marketing for e-commerce websites, it becomes easier. Below are the reasons why every Retail business needs E-commerce website & Digital marketing of it?
- Reduces marketing budget
The first thing you want to start with is tracking. As the saying goes, you can’t improve what you do not measure, so make sure you track your ads, sales promotions, email marketing, etc. Track views, open, conversions, costs, revenues, and profits. If you don’t have any software that does it, you can even go with a simple excel or a google spreadsheet. Track it by channel, split channels into campaigns, ad sites and ads even. And monitor it daily. Look for patterns. What brings you the most conversions? What brings you the most revenue? What are the costs? Once you’ve identified the patterns, you can start experimenting and A/B testing. What happens if you switch off the channel that brings you the least conversions? Depending on the size of your enterprise and your budget, this can sometimes be a full-time job for a couple of people. Remember about it, because it adds to your marketing cost, too. Social marketing is an art. You need to balance between passing your commercial message and remaining cool in doing so. Too commercial and people will see it as advertising. Too cool, and people will come for the entertainment only. Again, it is art. But can be much cheaper than anything else you do.
- Enhances the company growth and sales of products
E-commerce has become a reliable way to grow your business and reach new customers. Although you will have the learning curve as part of getting used to the new technology, you’ll be targeting global customers who will help get your business up and running. Target communication relevant to your customers. Many e-commerce sites have built-in marketing systems to help you reach prospective and established customers. Email marketing can be made personal especially for e-commerce websites. Provide your customers with user-friendly tools that will enliven their shopping experience. E-Commerce isn’t just a shopping experience, but an informative way to help your customers make the right purchase. An e-commerce platform already has the automation process built-in, including checkout, payments and other operational processes. These lowered costs can then be offered in the form of discounted prices which will keep your customer coming back.
- E-commerce Personalization
E-commerce personalization involves giving customers a customized shopping experience based on their demographics, likes and dislikes, tastes, previous purchases, interests, and buying behavior.E-commerce personalization for better conversions has proven itself to be a great investment both qualitatively and quantitatively. The data behind e-commerce personalization speaks for itself:
- 59% of shoppers say that personalization influences their shopping decisions
- 31% of customers would like their shopping experience to be more personalized than it actually is
- 74% of customers feel frustrated when website content is not personalized
According to research, B2B companies with effective personalization on their e-commerce sites will outsell competitors without the same level of personalization by 30% by 2018.
4.Passive Income (Passive income is income you receive for investing money without any work on your part.)
For instance, you should know that passive incomes are handled in various ways. We all know that most of them are following their business through online platforms as per the current trends. Even passive income can be handled through e-commerce platforms. So whenever handling the passive income, it is essential for you to make marketing. Generally, you will get reviews for your business. Based on that, you can start to promote your business through marketing ways. One should keep it in mind that marketing can be done in various ways, but it must be effective at the end. This is what each and every business person would like to follow and make their money in a quick time. It is all about the profits where you can make it in a short span of time. With the small investment, earnings can be made for a long time.
There are many other points plus topic like how you can market your retail E-commerce retail business can market in less budget will cover in the next blog. So Now you need to find one good E-commerce website development company in Mumbai & a Digital Marketing Agency in Mumbai & then your business will again on super track.