What is email marketing?

So, first of all, I'm going to dive into some fundamentals and going to tell you what really is email marketing?

You can consider email marketing as a source of reaching your customers through emails.

Now there have several ways in which you can actually connect with your customers. There are different ways like you can send SMS messages to your customers, if you're into a big business you can show your tv ads on television, you can put out some classified ads in newspaper or you might have a team of cold calling your subscribers and you can cold call or you can actually define & find some way to reach greater audience.

Email marketing outfall is actually a very easy way to reach a broad set of audience in just a matter of a few minutes. With email marketing, you can send thousands of email in just a matter of few minutes. So, it becomes a way which is very cheap as well as with this cheaper method you can actually reach a very wider audience in just a short period of time and that is what makes email marketing a really great tool for you're doing the marketing out of all the other marketing tools available in the market.

1. Sales Emails - When you hear about email marketing you might I've seen a sales email. Now sales emails are those emails where you'd get some kind of offers or you get emails from some eCommerce companies like Amazon saying that there is a discount running out that you can purchase and those kinds of emails.

So sales emails are those emails where you get some kind of offers or a new product when it arrives in the marketplace or you get an email from the E-commerce company that this product is new and you can make a purchase.

So all those kinds of emails come in the category of sales email which drives sales. So sales emails in simple words is something that drives sales.

2. Registration or Transactional Emails - Now the second pattern of emails that you might have seen must be our registration emails. Now, whenever you sign up to any website it can be Facebook, YouTube or you might have signed up for Gmail. So, whenever you sign up to some website you get an email back from the came very companies that you signed up with. It comes with an email that says "thank you for registering", it might have sent you some kind of passwords in your emails.

So, all those registration emails are actually also known as transactional emails. Now transactional emails can be of varied type - it can be registration email, it can be emailed for example - if you have lost password for something and if you request for a new password you might get have an email for resetting your password.

So all those kinds of emails come under a category of transactional email which is actually a kind of email which is like for basic things - for registrations, lost & found the password and all those kinds of things.

1. Reminder Emails - Other emails you might have received might be some kind of the reminder emails. These are those emails which remind you to fulfill some action. For example, you might have got a reminder email from the E-commerce company saying that you added a certain product in your cart but you have not completed that purchase. So, those kind of emails are reminder emails which remind you to complete some kind of action.
2. Personal/Professional Emails - And the last in the fourth kind of email that most of the people out there do is personal emailing. Now, personal emailing or you can also say professional emailing is one to one emails between friends family and professional friends.

So, this is like you're saying - "Hi, how are you doing?" so this is one of the emails that you sent to your friends. So those kind of emails are the personal emails that you can send between your friends and family. These are under the category of personal emails.

So, out of all those emails that I just told you about sales emails, registration emails, reminder emails, and personal emails. This course is actually focused on helping you to generate more sales and income for your business.

When I am going to teach an email marketing you will learn an exact strategy that you can follow to make money out of your business through email marketing. You can also try this link to do email marketing.

I am a content writer and I'd love to do blogging on particular topics. I share my suggestions and tips on various topics that help people.