7 Quick Steps for Successful E-commerce Packaging

Unboxing of the product must be able to make customers curious about the inside item. your packaging must have this attraction so you are able to stand out of the crowd in the competition. Basically, the packaging is a thing that inset something special to the first impression of the product so brands always grant the main focus to the packaging of the products. As the good quality of the products encourages more sales likewise the quality packaging helps to achieve the attention of more and more new customers toward purchasing the product. E-commerce is online selling and purchasing of product and is being used by almost every high-quality brand in the world. There are so many examples of E-commerce businesses like Amazon.com. Main content of these businesses is the custom packaging or presentation of their product. In order to gain a customer, trust the presentation of the products must be up to mark. Hence it is quite evident that the packaging is very crucial for the e-commerce business.

What E-Commerce Do Customers Expect From Packaging?

No doubt the expectations of online buyers are high as compare to retail and shelf buyers although they demand nothing less than accurate delivery of the product here packaging role is immense because outdated packaging solutions would create perils in the way of perfect delivery of the product to the customers. However, perfect distribution is the basic desire of almost each and every e-commerce customer so it creates a standard for competitions of a different brand in the market. If your product does not have the capacity to impress the customers, then you would lose them because the e-commerce customers have a wide range of choices and they move forward easily. Comparatively, if your brand fails to cater the concerns of modern online buyers that include quick and hasty delivery, easy terms of return of the product, protective packaging such as eco-friendly and easily disposable containers they would go to other brands.

The Basic Requirement of Recognizable Brands:

Packaging and custom packaging is the only solutions for the brands to stay or sustain in the competition, on the other hand, traditional packaging solutions lead the business toward destruction. So, most of the recognizable brands like Nestle, coca cola, McDonald's use custom boxes or containers for the distribution of their products and this is the cause of their brand recognition around the world.

7 Steps for Achieving Success Through Packaging:

Complete material review and analysis:

Proper analysis or data provide the perfect basis for the decision about the right packaging for the product. Once you make the right decision it would be beneficial in cut short your packaging cost dramatically. This analysis would provide information about wastage of material in oversize cartons on the other hand labor cost also descended when your cartons are small sized in this way you would save extra cost. All these steps would prove helpful in achieving a competitive edge over rivals in the market. The analysis also provides sufficient information about what kind of packaging material is more suitable for the product. sometimes oversized products need to be packed in a special type of cartons that are made from special material like corrugated material and Kraft material.

To cut the cost bulk purchases are mandatory:

Material for packaging would be purchased in bulk quantities so it reduces the cost as many suppliers grant discounts on bulk purchases. However, the material in stock facilitates the process of supply chain and help in making on-time delivery of the product to the customer. So it would be helpful in achieving customer faith. Moreover, bulk purchases of raw material also ensure the uniformity of the material of large orders.

Different packaging for different products:

All types of products cannot be packed in similar packaging so the packaging of each product varies according to its characteristics. There are so many examples of different packaging for different products like most of the food items are fragile and need to be packed in airtight containers that would enhance their freshness and shelf life. For food packaging, it is also crucial to add a list of ingredients on the packaging it would achieve the faith of customers in the quality of the product. On the other hand, cosmetics and other related products do not require airtight containers as these are not fragile products. So it is evident that packaging requirements are different for different products. If you add packaging according to the product requires it would lead you toward a successful business.

Packaging and environment:

It is also very eminent that what type of message your packaging conveys? most of the customers concerned about the environment while purchasing packaging boxes. So if you use environmentally friendly material or disposable material for preparation of packaging boxes your sales would increase. It is also a green initiative for your company and you add your share in saving the environment from damaging effects.

Branding through custom packaging:

Packaging display on Facebook page will attract customer and boost sales or it would also help in advertising your products online. There is a number of brands that use or share social media for advertising or displaying their products like Amazon.com. These brands also use custom boxes on which their logos and brand messages are printed to make their products out of ordinary among all other products in the market. Nowadays packaging is becoming the magnificent part of the marketing mix as it creates the first image of the brand in the minds of the customers. Whether you are selling inline or not packaging is always the center attraction for the customers. If your packaging is having the quality to attract customers, then you can easily grab your share from the market.

Use automated packaging box making machines:

Modern technologies and types of machinery always bestow a high level of excellence or reduces the wastage cost or labor cost. There are many automated box making machines that are easily available in the market so by using such you would not only save labor cost but also save your precious time. In addition to this, your box quality also becomes more exceptional and uninformed as all the work is done by just clicking the machine. Although the productivity of the company can increase by applying automated options of preparation of boxes. Custom sizes and designs would be easily made with the help of these machines and it provides a competitive edge to your company.

Expert advice:

In order to add skills and experience to your packaging products seek advice from packaging engineers of the industry especially for a newbie. Expert advice would not only save your research cost but also provide sufficient alternatives that would enhance the quality of the product and in this way your product become more favorable in the market.

Conclusively, all above steps would lead you toward successful business and also provide a unique identity to your brand. However, by focusing on all the above steps and adding some research to them with the passage of time you would be able to lead the industry.

I’m an experienced contributor. I’ve completed my graduation from Harvard University and specialized in printing and packaging. Writing is my passion that’s why I have selected it as a profession.