App Launch

Thinking of launching a mobile app? Here is your step-wise guide about the successful launch of a mobile app.

Launching an app in an optimum way is as important as designing an app. A perfect launching will decide the fate of application, its life on play store and user retention on an app. No matter how advanced or complex features your app has, its presentation amongst the public will be the deciding feature for its success.

One needs to introspect thoroughly before launching an app in the market and should keep in mind various important points that will ensure the application’s success. Here are some the points you need to check on before going for a mobile app launching-

• Market research.

Market research includes recognizing target audience, competitors and probable requirements of people at that time. By completely knowing the desires and essentiality of people, one can decide which all features need to be incorporated in an app, how will be the app’s UI & UX, and what all advanced features need to be incorporated in an app.

Generally, there are plenty of apps on play store on every genre but knowing your probable competitors can help in detecting the level of contention and according to that one can also plan the further steps of app’s progression & can rule mobile app development industry.

• Know your worth.

An app launching needs an honest inspection of own app. One should clearly shortlist the pros & cons of an app and should then find a solution to every problem associated with an app. A sincere examination will help you in standing firm on the market ground and to gain a reputation as well as respect.

According to the stats collected in the first step of market research, one should carefully analyze the similar apps available in the market to ensure a win over them.

• Communicate well in your team.

A team effort can do wonders. A properly dedicated and channelized team can assure the success of an app at an early level. The whole work of making strategies, making crucial decisions and making outcomes; all should be balanced and optimally divided amongst team members.

But dividing work never means isolating work; the team should communicate in an optimum way more than usual and should share strategies, plans, important credentials, and other information with each other to maintain a healthy and encouraging team environment.

• Develop a marketing strategy.

An app’s success solely depends on its success in reaching right no of people at right time. This can only be achieved by carefully and strictly developing a proper marketing strategy that will market app in threshold way to attract people’s eyeball from all the corners.

One should decide how one can sell app so that it reaches the desired mass of the audience and doesn’t get ignored on the play store.

• Finally, Launch an app.

After doing all the important steps of pre-launching, there comes the time of changing dreams into execution; launching an app. A team should go through the submission guidelines of play store carefully to avoid last time complications.

On the time of submitting an app, one should properly read the terms and conditions to assure app’s approval on play store otherwise there will be a huge disappointment of failing on an app store.

• Post-launch responsibilities.

A properly dedicated team of app developers will never consider app launching the last step of its success. Most of the people often stop using an app (if not satisfied) within 4 days and this demands post-launching precautions.

A team should temporally collect the performance index of an app and should check it continuously for the maintenance and proper functioning and if any issues encountered should deal with them right through.

By following all the up-listed steps of app launching, one can get the recognition in the mobile app development industry and can also set firm roots in this everyday innovating IT industry.

Author bio-

Guneet Kaur is a Content Writer in Quantum It Innovation; Mobile app Development Company established in many Countries. She believes in writing to express every corner of her mind and try to improve herself with each passing moment and to spend each day in a better way than yesterday.

I, Guneet Kaur; content writer in Quantum It Innovation; Mobile app Development Company established in many countries. I believe in writing to express every corner of my mind.