Three Website Design Trends in 2019

There is no stopping the creation of websites. Every day we see and hear about new websites being created by different companies around. The reason is the increasing popularity of online shopping. Ecommerce is the order of the day. In this fast-paced world, people are turning to websites not only for the ease of shopping from the comforts of their home but also to save valuable time.

Each website is trying its best to stand up among the rest and be noticed. In this unending race to be unique in order to rope in more and more customers, companies consider all the latest trends to make that their website look more appealing. In fact, every year web designers and designing professionals are coming up with more new things that need to be taken into account. Moreover, there are some things that are happening which have not happened before. What we are seeing today that will stay with us for years? Let us take a quick peek into three top trends we can see so far in the first three months of 2019, with respect to website design Leicester.

Websites that talk

Every other website has now begun to include a chatbot. It provides an instant way for a visitor to get information or clarifications. Most chatbots are powered by artificial intelligence, so they are able to give more relevant answers. The addition of AI helps make the chatbots feel slightly more personal, and visitors get the feel that they are talking to a real person. Lyft allows users to even order rides using the chatbot, while Fandango gives you movie trailers and theatre listings. There are a host of other companies, like Spotify, Whole Foods, Mastercard, Staples and even Wall Street Journal, who have made very good use of chatbots.

Flat and White Space

You might remember those cluttered websites of yore which tried to fit in all information onto a single page, and then pushed in a blank signup form, feedback form and also testimonials after them. In 2019, the trend is towards a more minimalist web design Leicester. You see more of blank spaces, two-tone color palettes, and uncluttered use of space. You just need to visit the website of Apple to see how well they have used space to convey their ‘less is more’ messaging. There are more examples like Dropbox, Owl Labs, Squarespace, and so many others.

Imperfections Celebrated

We have been used to websites having clean square and rectangle shapes, and just to break the monotony, a few occasional circles were also seen. But that norm is slowly being done away with. We are growing more and more used to the concept of imperfections on our websites. Website developers Leicester are using organic shapes to great effect in order to improve the look of the websites they design. Joy Division, NeoLab, La Moulade are just a few random names from the list of websites where organic shapes add a touch of class to the proceedings.

This article is written by Leicester Websites team. Leicester Websites provide comprehensive website designing, developing & e-commerce solutions to a wide range of small and medium businesses.