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Importance of B2B wholesale software

Author: Jeet Potdar
by Jeet Potdar
Posted: Apr 13, 2019


In the ever-growing world of digitization, B2B e-commerce has dramatically grown over the past recent years. And the wholesale distribution companies will further continue integrating technology in their workflow system, in 2019 and years to come.

B2B sale is expected to shoot up to $ 1 trillion by 2020, outperforming B2C twice. A report suggests that there shall be 41% of the increase in wholesale businesses in the next four years. And this will greatly be benefitted from adopting a b2b e-commerce distribution software and strategy that is relevant, competitive and comprehensive.

Customer’s behavior

These days B2B customers are behaving more and more like B2C customers with their desires to view products, product options, place orders and make payments. With the B2B buyers having the same attitude as B2C customers, the trend has changed over a short period.

B2B customers are now looking for wholesalers and manufacturers that offer convenience to shop online i.e. over a click, not necessarily in person. These B2B customers are now getting younger as they are now using digital natives not just for personal use, but for business too.

Multichannel demands

The B2B buyers are not just asking for wholesalers’ products online, but also demanding the ease to browse at their own convenience. This means social media platforms like WhatsApp, Facebook, Twitter, etc. are being more used to access business information as well.

A recent study stated, 60% of the B2B companies reported that customers who shift online from offline tend to make more purchases. Bnext, top B2B wholesale software of India will help you streamline multichannel sales process for selling and reselling. Thus, sharing your products and catalogs in a single link within your own business network is likely to make your customers stay more loyal, buy more products, and buy more frequently than single-channel offline buyers.

Additional benefits

A distribution software for small business allows manufacturer and distributors to reach otherwise inaccessible markets. For example, a product may be out of demand where you are based out, but can be in a great demand in international markets. B2B wholesale distribution software can help you access the international markets by eliminating geographical constraints. This further encourages buyers to spend more and also makes the buying process easier.

With the growing penetration of mobiles, i.e. almost 80% of adults are smartphone users while 47% own tablets it is no surprise that the B2B market is going digital. Good wholesale distribution software will enable the entire supply chain to make optimum use of this technological advancement, so that the buyer can have quick and easy access to products and catalogs at any place and at any time. Thus, it is needless to conclude that why comprehensive B2B wholesale software is important.

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Author: Jeet Potdar

Jeet Potdar


Member since: May 26, 2014
Published articles: 36

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